Elon Musk’s Politically Polarizing Effect

Elon Musk’s takeover of Twitter has had a politically polarizing effect on the brand, an effect that’s rippled into his other companies

Morning Consult
@jeffjarvis Do you think this will 1) continue to flip and result in a fully republican platform, 2) gradually lose everyone and become irrelevant, or 3) after some chaos become better for both audiences?
@alasaarela @jeffjarvis Republicans get bored on fully Republican platforms, with no normal people to shock, etc. Seems likely that it will become irrelevant if Musk stays in charge.