PPC LandFYI: FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG: FreeWheel launches AI agent infrastructure with an MCP server and Intelligence tools to automate premium video ad buying and selling, piloting with PMG's Alli platform. https://ppc.land/freewheel-plugs-an-mcp-server-into-premium-video-ad-deals-pilots-with-pmg/ #DigitalMarketing #VideoAdvertising #AdTech #AIinMarketing #MarketingAutomation
ICYMI: FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG: FreeWheel launches AI agent infrastructure with an MCP server and Intelligence tools to automate premium video ad buying and selling, piloting with PMG's Alli platform. https://ppc.land/freewheel-plugs-an-mcp-server-into-premium-video-ad-deals-pilots-with-pmg/ #FreeWheel #VideoAdvertising #AdTech #AIAgents #DigitalMarketing
FreeWheel plugs an MCP server into premium video ad deals, pilots with PMG: FreeWheel launches AI agent infrastructure with an MCP server and Intelligence tools to automate premium video ad buying and selling, piloting with PMG's Alli platform. https://ppc.land/freewheel-plugs-an-mcp-server-into-premium-video-ad-deals-pilots-with-pmg/ #FreeWheel #VideoAdvertising #AdTech #AIAgents #DigitalMarketing
FYI: Google sets March 23 date for Gemini showcase on Google Marketing Platform: Google will use its 2026 NewFront slot to detail how Gemini models are being deployed across its marketing platform, with Display & Video 360 and CTV advertising among the focal points. https://ppc.land/google-sets-march-23-date-for-gemini-showcase-on-google-marketing-platform/ #GoogleMarketing #GeminiShowcase #DigitalMarketing #Advertising #VideoAdvertising
H/L achieves 14x conversion lift with Nexxen's CTV targeting strategy: Agency partnership demonstrates how precision targeting in fragmented streaming landscape drives measurable results through attention-focused placements. https://ppc.land/h-l-achieves-14x-conversion-lift-with-nexxens-ctv-targeting-strategy/ #DigitalMarketing #CTV #ConversionRate #TargetingStrategy #VideoAdvertising
P∆sc∆l 🐢Okay I find that a bit mean.
Both my mom and I use the #novalauncher on their phone. But use the paid #novalauncherprime and she used the free version. But now Nova started putting #videoadvertising with sound! into the App Drawer.
I just helped my mom together the paid version. With 4.09 € is really not that expensive.
It’s still the best launcher I used, although tbh, I didn’t used any other launcher like ever.
UK advertisers brace for AI content chaos as brand safety concerns surge: Digital video dominates investment priorities while 56% flag AI-generated content adjacency as top 2026 challenge, according to Integral Ad Science survey of 220 UK media professionals. https://ppc.land/uk-advertisers-brace-for-ai-content-chaos-as-brand-safety-concerns-surge/ #AIContent #BrandSafety #DigitalMarketing #VideoAdvertising #AdvertisingChallenges
Magnite partners with deep learning firm to enrich programmatic bidstream: Magnite integrates Cognitiv's deep learning models into ClearLine on January 6, expanding real-time curation capabilities across premium video inventory and omnichannel campaigns. https://ppc.land/magnite-partners-with-deep-learning-firm-to-enrich-programmatic-bidstream/ #ProgrammaticAdvertising #DeepLearning #MachineLearning #DigitalMarketing #VideoAdvertising
DV360 expands audience reporting to ten distinct categories: Display & Video 360 will expand its Audience List Type dimension from three to ten values by year-end, adding Commerce, Lookalike audiences, and eight total categories. https://ppc.land/dv360-expands-audience-reporting-to-ten-distinct-categories/ #DV360 #DigitalMarketing #AudienceTargeting #VideoAdvertising #DisplayAdvertising
Seven video ad servers compete for dominance in 2025 CTV marketplace: Major video ad servers including GAM, FreeWheel, Publica, SpringServe, Adtelligent, Aniview, and Project Limelight target different publisher segments with specialized CTV capabilities. https://ppc.land/seven-video-ad-servers-compete-for-dominance-in-2025-ctv-marketplace/ #VideoAdvertising #CTV #AdServers #DigitalMarketing #ProgrammaticAdvertising
