DrumWave: Uma agenda ainda obscura | Outras Palavras

Startup que tem o Brasil como laboratório de monetização de dados propõe recompensar cidadãos por informações privadas. Mas onde ficará o real lucro? Que relações tem com o rentismo? Usando infraestrutura pública, como fica a soberania?

OpenX and TVision bring real-time attention targeting to CTV buyers

OpenX and TVision launched a CTV attention targeting solution on March 11, using predictive scores and pre-bid activation across 231 million monthly unique users.

OpenX and TVision bring real-time attention targeting to CTV buyers

OpenX and TVision launched a CTV attention targeting solution on March 11, using predictive scores and pre-bid activation across 231 million monthly unique users.

OpenX and TVision bring real-time attention targeting to CTV buyers

OpenX and TVision launched a CTV attention targeting solution on March 11, using predictive scores and pre-bid activation across 231 million monthly unique users.

OpenX names Matt Sattel CEO after John Gentry's death from cancer

OpenX Technologies appointed Matt Sattel as CEO on February 5, 2026, following founder John Gentry's death last month after 12-year tenure building independent SSP.

OpenX unveils software suite promising 70% cost reduction

OpenXBuild APIs let advertisers inject custom logic directly into auctions, cutting conversion costs dramatically according to early adopter tvScientific.

OpenX integrates Amazon's machine learning to filter low-value impressions

OpenX enhanced its traffic optimization using Amazon Ads' Dynamic Traffic Engine to route higher-quality impressions to Amazon DSP through automated signals.

OpenX launches curated video packages for Latin American advertisers

OpenX introduces specialized connected TV and premium video offerings targeting Mexico, Brazil, and Latin America's rapidly growing digital advertising market.

OpenX enables automated partner discounts to preserve media budgets

OpenX launches automated discount system for 80+ curation and data partners, allowing agencies to reduce technology costs while maintaining spending on working media within OpenXSelect platform.

500: We've Run Into An Issue | Mailchimp