ICYMI: Smart TVs overtake computers as Britain's second podcast screen: 45% of UK monthly podcast consumers now watch on smart TVs, Signal Hill finds, with 84% already watching video - far ahead of the US at 62% and Canada at 75%. https://ppc.land/smart-tvs-overtake-computers-as-britains-second-podcast-screen/ #SmartTVs #Podcasting #VideoStreaming #UKPodcast #MediaConsumption
Smart TVs overtake computers as Britain's second podcast screen

45% of UK monthly podcast consumers now watch on smart TVs, Signal Hill finds, with 84% already watching video - far ahead of the US at 62% and Canada at 75%.

PPC Land
ICYMI: 94% of Americans now listen to online audio weekly - what it means for ads: Edison Research data shows 94% of monthly online audio listeners now tune in weekly, up from 57% in 2006, a shift advertisers cannot ignore in budget planning. https://ppc.land/94-of-americans-now-listen-to-online-audio-weekly-what-it-means-for-ads/ #OnlineAudio #DigitalMarketing #AdvertisingTrends #MarketingStrategy #MediaConsumption
94% of Americans now listen to online audio weekly - what it means for ads

Edison Research data shows 94% of monthly online audio listeners now tune in weekly, up from 57% in 2006, a shift advertisers cannot ignore in budget planning.

PPC Land
ICYMI: Podstock data: Spotify drives 1.5x more podcast listening time than YouTube: Podstock benchmarks show Spotify podcast streams generate 1.5x more minutes than YouTube views, but discovery spikes push average time spent down across shows. https://ppc.land/podstock-data-spotify-drives-1-5x-more-podcast-listening-time-than-youtube/ #Podcasting #Spotify #YouTube #Podcasts #MediaConsumption
Podstock data: Spotify drives 1.5x more podcast listening time than YouTube

Podstock benchmarks show Spotify podcast streams generate 1.5x more minutes than YouTube views, but discovery spikes push average time spent down across shows.

PPC Land
ICYMI: Australians spend 21 hours a week streaming - and the data shows where: Ipsos iris and IAB Australia's March 2026 Digital Landscape Report maps 22.66M online Australians, their devices, and streaming habits across all age groups. https://ppc.land/australians-spend-21-hours-a-week-streaming-and-the-data-shows-where/ #StreamingAustralia #DigitalLandscape #OnlineHabits #MediaConsumption #StreamingReport
Australians spend 21 hours a week streaming - and the data shows where

Ipsos iris and IAB Australia's March 2026 Digital Landscape Report maps 22.66M online Australians, their devices, and streaming habits across all age groups.

PPC Land
FYI: Irish digital audio hits COVID-era highs, and advertisers are noticing: IAB Ireland's Listen Up 2026 finds 76% weekly reach, 16.6 hours consumed, and digital audio ads ranked second for claimed attention across all media in Ireland. https://ppc.land/irish-digital-audio-hits-covid-era-highs-and-advertisers-are-noticing/ #DigitalAudio #COVID19 #Advertising #IABIreland #MediaConsumption
Irish digital audio hits COVID-era highs, and advertisers are noticing

IAB Ireland's Listen Up 2026 finds 76% weekly reach, 16.6 hours consumed, and digital audio ads ranked second for claimed attention across all media in Ireland.

PPC Land
ICYMI: 96% of advertisers back audio as Bauer study exposes glaring investment gap: Sound Check Europe 2026: 96% of advertisers will hold or grow audio spend, yet audio captures only 5% of ad investment despite one-fifth of media consumption. https://ppc.land/96-of-advertisers-back-audio-as-bauer-study-exposes-glaring-investment-gap/ #AudioMarketing #Advertising #MediaConsumption #DigitalMarketing #AdSpend
96% of advertisers back audio as Bauer study exposes glaring investment gap

Sound Check Europe 2026: 96% of advertisers will hold or grow audio spend, yet audio captures only 5% of ad investment despite one-fifth of media consumption.

PPC Land
Zap! What television programmers invented and Silicon Valley perfected - part 2 www.linkedin.com/pulse/zap-what… #history #mediaConsumption #television #SocialMedia #moralPanics
Media producers have a #bias. Would be nice to have a #tool that assists with our #mediaconsumption. Not so much as a #censor, but as an informer. An #app that pre-digests #content, and then serves it with additional information to understand what and why something is presented to us, in a specific manner. All with the aim to reduce #cognitiveload and supporting #criticalthinking powered consumption of media consumption, in a #content #saturated #environment.