Top 5 reasons you need a staff copywriter. -

Quantity of desired output & return on investment: If you are going to get into, or continue, a digital presence for your company a staff copywriter is an investment worth making.  If nothing else, they will keep your per piece cost down.   Freelancers are great for odd jobs and infrequent needs, but if you are going to compete on content you’re going to need more than one or two golden tickets. Regular content output: With any content strategy consistency plays a huge role in how effective it is going to be.  There are the outliers who write a single blog post, have it rank high on search engines and it turns into a gold mine for the company.  That’s the exception.   The blogs that do the best are those that are consistently coming out with new content.  That is much easier to do when you have a copywriter in house that you can delegate that to and know it is being taken care of.  Want to change up the next topic on the fly?  A lot faster to do with someone in house. Independence, you’re not limited by the freelancer’s schedule: Fastest way to complete all three is by having someone on staff to turn to.  Consistency in voice: For those of you who may not understand voice, it is the unique blend of word choice, tone and flow. Those characteristics blend together to produce an overall feel to a piece of writing.   In writing, the voice is one of the most complicated elements to recreate. It is also one of the top reasons why writing can feel “off”.  Each writer will have their own voice, but when creating it for a company it is much easier to have one writer develop and know the voice of your blog. So, having freelancers who may need to switch between many different voices to satisfy their various clients has the potential for inconsistency.  They get to form a stronger bond with you, your brand and your customers. Similar to voice, the bond with your organization is extremely valuable to your writer.  Having a depth of understanding of your industry, knowing what makes your company stand out amongst the competition, Knowing what your customers are saying and asking about can turn good content into great content.