Unholiest WatchesBest Watch Company Logos, Part 5
15. Invicta’s Winged Shield
While I wasn’t able to find any official name for the Invicta logo in my research, I decided it was a winged shield. The company has existed in some fashion since 1837 (lot’s of seven’s in birth years for companies on this list), with it’s birth in Switzerland. However, now Invicta is American owned and with their current ‘catalog’ of themed watches & brand collabs along with some of the most garish watches in existence, it’s a company that has strayed about as far away from its origins as it could while still being in the same industry.
While I am not a fan of Invicta’s watches or business practices and will never own another after owning 2, their logo is of a classic motif. It has a central image and a depiction of wings to either side, very reminiscent of brands like Longines, Breitling and even a few car companies.
The current iteration is identifiable as Invicta even with the similarities to other logos, it evokes a certain heritage, scales up & down pretty well and does look pretty snazzy on a watch dial.
What do you think? Does the Invicta logo make your list as a favorite or as a not-favorite?
#AmWriting #Invicta #logos #writing
Thomas
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