Came across this on my old blog. It's from a small book put out by the Herb Lubalin Study Center, in 1993 - Lift and Separate, graphic design and the "vernacular"
Sorry, I will need to dig out the book to credit the writer. But I too remember this feeling
#graphicdesign #vernacular #letraset
http://www.paperposts.me/lift-and-separate-a-graphic-design-journal/
At a café, working on my Ex Libris stamp. Wish I had some Letraset dry transfers and some whiteout. Fun to design stuff on paper, but getting past the sketching stage without proper tools... I have to learn patience most of all.
« The Mighty Thor », 1978
uncredited artist
Rub-down transfers sheet, L69/2A "Super Heroes (Marvel series) : Thor", Letraset Action Transfers, Ashford, UK, 1978
#vintagefantasyart #fantasyart #fantasyillustration #Rubdowntransfers #Letraset #ActionTransfers
Hey, Typo and Graphics folk, I’m beta testing this fun digital Letraset-type app which keeps getting better! It’s available on Testflight. #typography #letraset #graphicDesign #graphics #oldSchoolPasteUp #fonts #design #pressType
LetterSet - Typography App https://letterset.app/
Thanks to @everyplace And Erin for this wonderful treat of an app!
I had assumed Letraset pioneered dry transfer type (https://fontsinuse.com/tags/4507/dry-transfer-lettering) in 1961. They were certainly the most successful brand in the space.
But here’s Prestype, the New Jersey competitor, filing a trademark for “dry-ink transfer letters” in January 1960 (https://archive.org/details/officialgazette756unit/page/n855/mode/2up?q=prestype), getting press coverage for the product in March (https://archive.org/details/sim_modern-lithography_1960-03_28_3/mode/2up?q=prestype), and filing a patent in June (https://patents.google.com/patent/US3013917A/en?oq=3013917).
Widely assumed to be pioneered by Letraset in 1961, (though a similar product was announced by Prestype in 1960), dry transfer lettering (a.k.a. instant lettering, rub-on, rubdown, or press type), empowered designers (especially amateurs) to cheaply and quickly set type without needing traditional type or composing equipment. Watch a how-to video and Dan Rhatigan’s talk about the social impact. See also: lettering from alphabet sample. Other brands and manufacturers include Abifol/Jürafix/Typofix (Typopress, GDR), Alfac (Decadry), Apcoset (Armenian typefaces, made in Germany), Artype (Trans-Artype, USA), Cello-Tak (USA), Chartpak (Deca-Dry, Velvet Touch, USA), DYMO (Transplus), Formatt (USA), GeoType, Kalgraf (Poland), Mecanorma (Normatype, France), Prestype, Propisot (Czechoslovakia), Rapitype (Graphic Systems, UK), R41 (Reber, Italy; also distributed by Edding, Germany), Transotype (Germany), Typophane (Deberny & Peignot, France), and Para-Tipe and Zipatone (Para-Tone, later Zipatone Inc., USA).
Ahh, it’s Ryan Gosling’s favourite font! 😆
Murray GM - Paperposts
Rev. "J" Step
Tobias, or?
Caroline
Vintage Fantasy Art - NOAI
Wendroid 🇺🇦
erin sparling
Typographica
Ellie‽ (Radio Edit)