Typography Is About Understanding, Not Readability

"Ask most designers what the goal of good typography is, and they will likely respond without much thought: “it’s about legibility and readability.” I beg to differ."

#typography

#graphicdesign https://medium.com/@cranfordteague/70274322a3a2

Typography Is About Understanding, Not Readability

"Ask most designers what the goal of good typography is, and they will likely respond without much thought: “it’s about legibility and readability.” I beg to differ."

#typography

#graphicdesign https://medium.com/@cranfordteague/70274322a3a2

Typography Is About Understanding, Not Readability

"Ask most designers what the goal of good typography is, and they will likely respond without much thought: “it’s about legibility and readability.” I beg to differ."

#typography

#graphicdesign https://medium.com/@cranfordteague/70274322a3a2

Typography Is About Understanding, Not Readability

"Ask most designers what the goal of good typography is, and they will likely respond without much thought: “it’s about legibility and readability.” I beg to differ."

#typography

#graphicdesign https://medium.com/@cranfordteague/70274322a3a2

A harsh truth for any new graphic designers out there: Most times, you'll get a logo. It will occasionally be vector. Once in a blue moon, it will also be CMYK / spot. Your client does not know what these things mean. They will never know what these things mean. There is nothing you can do about it. #design #graphicDesign