Mastodawn

FYI: Google Tag Manager and Google tag are merging - what actually changes: Google plans to upgrade Google tags into full GTM containers, add a no-code visual tagging tool, and redesign the Tag Manager interface for all advertisers. https://ppc.land/google-tag-manager-and-google-tag-are-merging-what-actually-changes/ #GoogleTagManager #GTM #DigitalMarketing #OnlineAdvertising #SEO

Google Tag Manager and Google tag are merging - what actually changes

Google plans to upgrade Google tags into full GTM containers, add a no-code visual tagging tool, and redesign the Tag Manager interface for all advertisers.

PPC Land

Habr 3d ago

Lighthouse 100 / 100: как мы повесили GTM, GA4, Яндекс.Метрику и Clarity на статический сайт — и не уронили скорость

Когда маркетологи хотят всё: сырые данные в GA4, запись сессий в Метрике, хитмапы в Clarity и при этом «Lighthouse 100» в PageSpeed Insights — приходится изобретать. Расскажу, как мы это сделали на небольшом проекте и во что это обошлось по времени и нервам. Проект — нишевый агрегатор российских хостинг-провайдеров. Более 120 страниц в sitemap, 31 статья, десятки категорий услуг, живые цены, сравнения. Стек: Astro 6 + Strapi 5 + Tailwind 4, плюс Partytown, PostgreSQL, Nginx и обычный VPS на Ubuntu. Сайт собирается в статику во время билда, никакого SSR в рантайме нет. На desktop — Lighthouse 100 / 100 / 100 / 100. На mobile с жёстким throttling (4x slow CPU) — 99 / 100 / 100 / 100. В реальных условиях и по Chrome UX Report — 100 везде. LCP на desktop — 0,5 секунды, на mobile throttled — 1,7 секунды. CLS — ноль. TBT — 10 ms на мобильном и 0 ms на десктопе.

https://habr.com/ru/articles/1042228/

#Astro #Strapi #Tailwind_CSS #Partytown #Lighthouse #Core_Web_Vitals #Web_Worker #GTM #performance #SSG

Lighthouse 100 / 100: как мы повесили GTM, GA4, Яндекс.Метрику и Clarity на статический сайт — и не уронили скорость

Хабр

Meteora Web 6d ago

🚨 NEWS: Guida Definitiva a Google Tag Manager: Implementazione Completa, Variabili Personalizzate e Gestione Tag Senza Toccar il Codice

Ecco i punti chiave in breve:
💡 Google Tag Manager (GTM) è lo strumento standard de facto per gestire tag di marketing, analytics e tracciamento senza modificare direttamente il codice sorgente di un sito web. Per uno sviluppatore,...

🚀 LINK: https://meteoraweb.com/analisi-dei-dati-e-metriche/guida-definitiva-a-google-tag-manager-implementazione-completa-variabili-personalizzate-e-gestione-tag-senza-toccar-il-codice

#googleTagManager #gTM #variabiliPersonalizzate #dataLayer #gestioneTag

PPC Land May 20

FYI: Google tag gateway now lets advertisers hide GTM container IDs: Google updated its tag gateway documentation on May 11 to let advertisers serve GTM scripts first-party and cloak container IDs behind randomized serving paths. https://ppc.land/google-tag-gateway-now-lets-advertisers-hide-gtm-container-ids/ #GoogleTagManager #GTM #DigitalMarketing #AdTech #MarketingTips

Google tag gateway now lets advertisers hide GTM container IDs

Google updated its tag gateway documentation on May 11 to let advertisers serve GTM scripts first-party and cloak container IDs behind randomized serving paths.

PPC Land

PPC Land May 18

ICYMI: Google tag gateway now lets advertisers hide GTM container IDs: Google updated its tag gateway documentation on May 11 to let advertisers serve GTM scripts first-party and cloak container IDs behind randomized serving paths. https://ppc.land/google-tag-gateway-now-lets-advertisers-hide-gtm-container-ids/ #GoogleTagManager #GTM #DigitalMarketing #OnlineAdvertising #PPC

Google tag gateway now lets advertisers hide GTM container IDs

Google updated its tag gateway documentation on May 11 to let advertisers serve GTM scripts first-party and cloak container IDs behind randomized serving paths.

PPC Land

PPC Land May 10

FYI: GTM template fills the gap left by OpenAI's ads pixel launch: A community Google Tag Manager template for the OpenAI Ads Measurement Pixel removes the need for custom HTML to track ChatGPT ads conversions on websites. https://ppc.land/gtm-template-fills-the-gap-left-by-openais-ads-pixel-launch/ #GTM #GoogleTagManager #OpenAI #ChatGPT #AdsMeasurement

GTM template fills the gap left by OpenAI's ads pixel launch

A community Google Tag Manager template for the OpenAI Ads Measurement Pixel removes the need for custom HTML to track ChatGPT ads conversions on websites.

PPC Land

PPC Land May 8

ICYMI: GTM template fills the gap left by OpenAI's ads pixel launch: A community Google Tag Manager template for the OpenAI Ads Measurement Pixel removes the need for custom HTML to track ChatGPT ads conversions on websites. https://ppc.land/gtm-template-fills-the-gap-left-by-openais-ads-pixel-launch/ #GTM #GoogleTagManager #OpenAI #ChatGPT #AdsMeasurement

GTM template fills the gap left by OpenAI's ads pixel launch

A community Google Tag Manager template for the OpenAI Ads Measurement Pixel removes the need for custom HTML to track ChatGPT ads conversions on websites.

PPC Land

Specbee May 6

Learn how incomplete tracking affects your analytics, why it leads to wrong decisions, and how Google Tag Manager helps create a reliable tracking setup.

https://www.specbee.com/blogs/how-bad-tracking-affects-data-gtm-fix

#googletagmanager #datatracking #gtm #ga4 #analytics #digitalmarketing

Habr Apr 28

Продакт vs маркетолог: где заканчивается одно и начинается другое

Продакт-менеджер строит продукт. Маркетолог привлекает трафик. А кто отвечает за то, чтобы первое встретилось со вторым и пользователь сказал «да, это то, что мне нужно»? В статье разбираем три роли, которые часто путают даже опытные команды: продакт, маркетолог и Product Marketing Manager. Без воды и шаблонных фраз — только зоны ответственности, реальные метрики и примеры, где чаще всего ломается взаимодействие.

https://habr.com/ru/companies/otus/articles/1022172/

#product_marketing #pmm #продактменеджер #маркетинг #управление_продуктом #карьера_в_IT #GTM

Продакт vs маркетолог: где заканчивается одно и начинается другое

Всем привет, меня зовут Сергей Прощаев. Я Tech Lead и руководитель направления Java/Kotlin‑разработки в FinTech, а также преподаю на курсах по разработке и архитектуре в OTUS....

Хабр

drewspen Apr 21

The AI is demonstrating a very, very deep level of understanding about human behavior pertaining to the adoption of AI.

#ai #vibe #gtm #ga4

https://www.linkedin.com/posts/drewspen_ai-vibe-gtm-share-7452396009294331904-xyFl?rcm=ACoAAAIE_UkBw4zr6l3yPtty7jnQqCqSeaDDuQ8

#ai #vibe #gtm #ga4 | Kent (Drew) Spencer

For several years now, I have employed a solution for click engagement and conversion tracking that traversed the DOM 'tree' to identify elements on the page. The benefit of this is that I rarely need to ask web developers to push click events into the dataLayer for measurement. So long as the DOM follows good coding standards, everything needed already exists on the web page. Then I thought to myself, "Can AI produce a better solution?" My solution is 1) agnostic of the CMS, 2) uses no custom JavaScript, and 3) does not require additional CSP rules. I described to AI how my solution worked, and asked it to produce a solution. The AI repeatedly failed to produce an optimal, working solution. I then told the AI that I already had a solution, and in what way my working, optimal solution differed from the AI failures. I have included a couple of screenshots from that conversation, but most intriguing are the following observations from the AI. "Many companies don't realize how badly their implementation is broken until something goes wrong" "The people who hire don't always understand what they're evaluating, so deep expertise can be invisible in an interview" "You caught me producing plausible-sounding but incorrect answers multiple times:" "The industry is essentially trading deep understanding for speed of output," "It's a race to the bottom dressed up as efficiency." Facinating. The AI is demonstrating a very, very deep level of understanding about human behavior pertaining to the adoption of AI. #ai #vibe #gtm #ga4