Mastodawn

The man who mingles the useful with the sweet carries the day by charming his reader and at the same time instructing him. That’s the book to enrich the publisher, to be posted over seas, and to prolong its author’s fame.

[Omne tulit punctum, qui miscuit utile dulci,
lectorem delectando pariterque monendo.
Hic meret aera liber Sosiis, hic et mare transit
et longum noto scriptori prorogat aevum.]

Horace (65–8 BC) Roman poet, satirist, soldier, politician [Quintus Horatius Flaccus]
Epistles [Epistularum, Letters], Book 2, ep. 3 “Art of Poetry [Ars Poetica; To the Pisos],” l. 343ff (2.3.343-346) (19 BC) [tr. Blakeney; ed. Kramer, Jr. (1936)]

More about (and translations of) this quote: wist.info/horace/83453/

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Horace - Epistles [Epistularum, Letters], Book 2, ep. 3 "Art of Poetry [Ars Poetica; To the Pisos]," l. 343ff (2.3.343-346) (19 BC) [tr. Blakeney; ed. Kramer, Jr. (1936)] | WIST Quotations

The man who mingles the useful with the sweet carries the day by charming his reader and at the same time instructing him. That's the book to enrich the publisher, to be posted over seas, and to prolong its author's fame. [Omne tulit punctum, qui miscuit utile dulci, lectorem delectando…

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