Picture this: you open a streaming app in Perth and the first recommendations are artists from Perth. Not because an AI has calculated that local content maximises your engagement time. Because the platform was designed by people who live here to connect listeners with the musicians they share a city, town or region with - their creative community.

Spotify's discovery algorithm optimises for global engagement. It has no particular incentive to surface a Perth artist to a Perth listener. Local music ecosystems are not a scalable global product, and scalable global products are what the major platforms are built for.

Geo-fenced discovery isn't a workaround. It's a design choice that The Pack is making, at the level of platform architecture, that the health of a local music scene is a value the platform is built to serve. It's why we exist. Because we actually care about music and musicians... not just money.

New blog on who discovery actually serves, why local artists can't rely on global algorithms to find local audiences, and what geofencing is actually for.

👉 https://www.packmusic.au/blog/abetteralgorithm

#PerthMusic #MusicDiscovery #IndependentArtists #ThePackMusic #Geofencing #WAMusic #MusicTech #SupportLocalMusic

I'm assuming y'all have met the new website? If not, jump in, have a look around, you might even find it a little bit exciting!

https://www.packmusic.au/

#creativeownership #buylocal #localmusic #wamusic #perthmusic #cooperativesociety #EthicalTech #artistsfirst

“I will hold you ‘til you notice
That my skin is on your skin;
Until you know somebody loves you,
Until the thought has settled in. “
- Joan and the Giants, “Just for You”.
Devastatingly beautiful.

If you’re in Perth and have the chance to see the band play, they are a wonderful act. The thoughtful lyrics are delivered with disarming vulnerability and strength through ethereal vocals. Some of the songs deal with difficult and traumatic subjects - including the one above on depression and the aftermath of losing that battle, delivered with such love and compassion and hope it’s impossible to ignore. You can find their music at joanandthegiants.com and highly recommend seeing them if you have the opportunity. #AusMusic #WAMusic #AltPop #JoanAndTheGiants #JATG