Here's a question worth actually sitting with: when did you last discover an Australian artist on Spotify?

Music Australia's 2025 Listening In research found that 71% of Australians feel genuine pride when they hear Australian music. Only 31% actively look for it - because looking for it, on the platforms designed for global recommendation, is genuinely hard.

This is not just an accident of scale. Recommendation algorithms are shaped by what has already succeeded globally, what major labels are paying to promote, and what keeps people listening to ads.

The Pack's discovery tools are being built around a different question. You can set discovery to surface artists from your suburb, your city, your region. The music being made around you, findable. From $25, you help make that real.

https://crowdfunding.startsomegood.com/thepackmusiccoop #ThePackMusic #MusicDiscovery #AustralianArtists

Somewhere along the way, streaming platforms decided that music was content. Just content - endlessly reproducible, infinitely available, valued at approximately 0.003 cents per play.

We find this argument unpersuasive. The Pack Music Co-operative is built on a different premise: that music is arts, made by people, that those people deserve to be paid for it, and that the infrastructure we deliver it through should prioritise them.

In practice: 70% of every subscription dollar to the artists You actually listened to each month. Human curators making playlists because they love music. Discovery tools built around where you actually live.

We're crowdfunding to finish it. $45,000 gets us to launch. https://crowdfunding.startsomegood.com/thepackmusiccoop

#ThePackMusic #CooperativeEconomics #FairStreaming

Let me tell you about $300.

$300 is what the average independent musician earns from streaming in a year. Not a bad month - a year.

For music played daily in cafés and cars and bedrooms and workplaces across the country.

Douglas Adams once wryly observed that the major difference between something that might go wrong and something that cannot possibly go wrong is that when something that cannot possibly go wrong goes wrong it usually turns out to be impossible to get at or repair. The architecture of major streaming platforms is a little like this.

The Pack is built outside that architecture. 70 cents of every subscription dollar goes straight to the independent Aussie artists YOU actually listened to this month.

We're crowdfunding to launch. Help us get there. https://crowdfunding.startsomegood.com/thepackmusiccoop

#ThePackMusic #MusicIsWork #IndependentArtists #AustralianMusic

You all know this story. You go to a gig and watch a local muso you love play to a room of about two hundred people. Everyone in the room has their phone out. The music is amazing. She makes enough from the gig to pay the band… but not to get ahead.

And she made $11 from streaming that month. Make you wonder how she'll fund recording her next album, hey… or whether she'll even bother.

We built The Pack Music Co-operative because we thought there was a better arrangement available — one where 70% of every subscription goes directly to the artists you actually listen to, where discovery surfaces music being made locally, and where the platform is owned by the musicians on it.

We thinking streaming should be a realistic supplementary income, not an extraction racket.

We're crowdfunding now, from $25. https://crowdfunding.startsomegood.com/thepackmusiccoop #ThePackMusic #FairPay #AustralianMusic #SupportLocalMusic

🚀 We're on Mastodon!

The Pack Music Co-op is building a fair and sustainable music streaming platform for independent musicians. 🎶

No exploitation, no algorithms—just music that supports artists.
Join us & help change the industry! Follow for updates, events, & artist features.

#MusicCoop #FairStreaming #ThePackMusic #IndieMusic #Mastodon #LocalMusic #buylocal