Backing The Pack comes with actual perks, because the whole premise of this cooperative is that fair exchange is worth building into everything:

$25 = 3 months free streaming at launch
$50 = Pack cap + 3 months free
$100 = Pack T-shirt + 6 months free
$250 = Pack wireless headphones + 1 year free
$350 = VIP invite to the launch party (WA silent disco)
$500 - 1 year free business streaming for your café, bar, or venue

Plus: your name on the Founders Wall from $1,500, and a personal playlist curated by an indie artist just for you from $3,000.

All the details: https://crowdfunding.startsomegood.com/thepackmusiccoop #ThePackMusic #Crowdfunding #SupportLocal

Let me tell you about $300.

$300 is what the average independent musician earns from streaming in a year. Not a bad month - a year.

For music played daily in cafés and cars and bedrooms and workplaces across the country.

Douglas Adams once wryly observed that the major difference between something that might go wrong and something that cannot possibly go wrong is that when something that cannot possibly go wrong goes wrong it usually turns out to be impossible to get at or repair. The architecture of major streaming platforms is a little like this.

The Pack is built outside that architecture. 70 cents of every subscription dollar goes straight to the independent Aussie artists YOU actually listened to this month.

We're crowdfunding to launch. Help us get there. https://crowdfunding.startsomegood.com/thepackmusiccoop

#ThePackMusic #MusicIsWork #IndependentArtists #AustralianMusic

You all know this story. You go to a gig and watch a local muso you love play to a room of about two hundred people. Everyone in the room has their phone out. The music is amazing. She makes enough from the gig to pay the band… but not to get ahead.

And she made $11 from streaming that month. Make you wonder how she'll fund recording her next album, hey… or whether she'll even bother.

We built The Pack Music Co-operative because we thought there was a better arrangement available — one where 70% of every subscription goes directly to the artists you actually listen to, where discovery surfaces music being made locally, and where the platform is owned by the musicians on it.

We thinking streaming should be a realistic supplementary income, not an extraction racket.

We're crowdfunding now, from $25. https://crowdfunding.startsomegood.com/thepackmusiccoop #ThePackMusic #FairPay #AustralianMusic #SupportLocalMusic

If you've spent time in regional Australia, you know there's a particular kind of musical talent that accumulates quietly outside the capital cities - nurtured in local scenes, passed between towns, occasionally breaking through and more often not.

Our government has largely decided that regional Australia is a touring problem to be solved, not a creative community to be invested in. Fewer gigs, less press, no budget. Invisibility.

The Pack's geofenced discovery is designed to address this directly - giving listeners the ability to find artists from regional and rural communities, and giving those artists an audience that has never had a structural reason to find them before.

Help us build it: https://crowdfunding.startsomegood.com/thepackmusiccoop

#RegionalAustralia #ThePackMusic #LocalMusic #AustralianArtists

We're asking our community to help us raise $45,000.

I want to tell you exactly what that buys - because it doesn't go very far if you're building a corporate streaming empire and it goes quite far if you are not.

It finishes the app and payments infrastructure - the part that moves money from subscribers to artists from stream one, not stream ten thousand. It funds artist onboarding. It covers the initial content licensing work. It keeps the lights on through launch.

Nobody on this list is buying a boat. but you will be building something beautiful. From $25, you can be part of this.

https://crowdfunding.startsomegood.com/thepackmusiccoop #ThePackMusic #Crowdfunding #MusicIndustry

Most businesses are designed to move value away from the people who create it and toward the people who own the corporation.

Cooperatives work the other way around. This seems obvious when you say it plainly. The Pack Music Co-operative is a registered cooperative, which means the musicians on the platform are members - not users, not content providers — and they have a democratic vote in how it's governed.

The revenue split is structural, not discretionary: 70% to artists - user-centric, going to the people you actually listened to 15% to sector development — grants, touring support, industry programs 15% to platform operations. Nothing else.

No billionaire CEOs. No shareholder payouts. No venture capitalists wondering where their 10X returns are.

We're crowdfunding to launch. Can you help us get there? https://crowdfunding.startsomegood.com/thepackmusiccoop #CooperativeModel #ThePackMusic #FairEconomy

Most businesses are designed to move value away from the people who create it and toward the people who own the corporation.

Cooperatives work the other way around. This seems obvious when you say it plainly. The Pack Music Co-operative is a registered cooperative, which means the musicians on the platform are members - not users, not content providers — and they have a democratic vote in how it's governed.

The revenue split is structural, not discretionary: 70% to artists - user-centric, going to the people you actually listened to 15% to sector development — grants, touring support, industry programs 15% to platform operations. Nothing else.

No billionaire CEOs. No shareholder payouts. No venture capitalists wondering where their 10X returns are.

We're crowdfunding to launch. Can you help us get there? https://crowdfunding.startsomegood.com/thepackmusiccoop #CooperativeModel #ThePackMusic #FairEconomy

We're only at 4% of our $45,000 goal.

I've been in the arts sector long enough to know that 4% is not zero, and that campaigns like this are not decided in the first month. But I also know that they are decided by people who share them, and talk about them, and back them when they can.

You don't have to be wealthy. You don't have to be in the industry. You just have to think that musicians deserve to be paid fairly for the work they do — and that a better infrastructure is worth building.

From $25 you get three months of free streaming at launch, and the knowledge that you helped build something that didn't exist before you did.

Share this. Back it. Tell someone.

https://crowdfunding.startsomegood.com/thepackmusiccoop

#ThePackMusic #MakeMusicFair #Crowdfunding #AustralianMusic

We're only at 4% of our $45,000 goal.

I've been in the arts sector long enough to know that 4% is not zero, and that campaigns like this are not decided in the first month. But I also know that they are decided by people who share them, and talk about them, and back them when they can.

You don't have to be wealthy. You don't have to be in the industry. You just have to think that musicians deserve to be paid fairly for the work they do — and that a better infrastructure is worth building.

From $25 you get three months of free streaming at launch, and the knowledge that you helped build something that didn't exist before you did.

Share this. Back it. Tell someone.

https://crowdfunding.startsomegood.com/thepackmusiccoop

#ThePackMusic #MakeMusicFair #Crowdfunding #AustralianMusic