Picture this: you open a streaming app in Perth and the first recommendations are artists from Perth. Not because an AI has calculated that local content maximises your engagement time. Because the platform was designed by people who live here to connect listeners with the musicians they share a city, town or region with - their creative community.

Spotify's discovery algorithm optimises for global engagement. It has no particular incentive to surface a Perth artist to a Perth listener. Local music ecosystems are not a scalable global product, and scalable global products are what the major platforms are built for.

Geo-fenced discovery isn't a workaround. It's a design choice that The Pack is making, at the level of platform architecture, that the health of a local music scene is a value the platform is built to serve. It's why we exist. Because we actually care about music and musicians... not just money.

New blog on who discovery actually serves, why local artists can't rely on global algorithms to find local audiences, and what geofencing is actually for.

👉 https://www.packmusic.au/blog/abetteralgorithm

#PerthMusic #MusicDiscovery #IndependentArtists #ThePackMusic #Geofencing #WAMusic #MusicTech #SupportLocalMusic

I'm assuming y'all have met the new website? If not, jump in, have a look around, you might even find it a little bit exciting!

https://www.packmusic.au/

#creativeownership #buylocal #localmusic #wamusic #perthmusic #cooperativesociety #EthicalTech #artistsfirst

🔟 Ten dollars.
8️⃣ Eight bands.
2️⃣ Two stages.
1️⃣ One huge #fossilfuel gas development to stop.
🆒
DBH gig at @clancysfremantle, with all profits going towards the campaign to help STOP #Woodside plundering & polluting for profit in the #Pilbara

#disruptburruphub #burruphub #burruppeninsula #burrup #murujuga #climatejustice #climatecrisis #climatechange #westernaustralia #browse #scarboroughgas #statecapture #fossilfuels #civildisobedience #perthmusic #perthlivemusic

https://www.disruptburruphub.com/