FYI: Google silently routes Shopify purchases into GA4 - attribution gaps remain: Starting July 2026, Google Analytics gets a server-to-server link to Shopify - recovering lost purchases, but attribution blind spots persist for marketers. https://ppc.land/google-silently-routes-shopify-purchases-into-ga4-attribution-gaps-remain/ #GoogleAnalytics #Shopify #GA4 #DigitalMarketing #Attribution

ICYMI: Google silently routes Shopify purchases into GA4 - attribution gaps remain: Starting July 2026, Google Analytics gets a server-to-server link to Shopify - recovering lost purchases, but attribution blind spots persist for marketers. https://ppc.land/google-silently-routes-shopify-purchases-into-ga4-attribution-gaps-remain/ #GoogleAnalytics #Shopify #GA4 #DigitalMarketing #AttributionTracking

Google silently routes Shopify purchases into GA4 - attribution gaps remain: Starting July 2026, Google Analytics gets a server-to-server link to Shopify - recovering lost purchases, but attribution blind spots persist for marketers. https://ppc.land/google-silently-routes-shopify-purchases-into-ga4-attribution-gaps-remain/ #GoogleAnalytics #Shopify #GA4 #DigitalMarketing #Attribution

FYI: Google Analytics adds Source Group field to fix messy cross-channel data: Google Analytics yesterday launched Source Group, standardizing messy source values from Facebook, TikTok, and AI assistants into clean cross-channel reporting. https://ppc.land/google-analytics-adds-source-group-field-to-fix-messy-cross-channel-data/ #GoogleAnalytics #DigitalMarketing #CrossChannel #DataAnalytics #SocialMedia

ICYMI: Google Analytics adds Source Group field to fix messy cross-channel data: Google Analytics yesterday launched Source Group, standardizing messy source values from Facebook, TikTok, and AI assistants into clean cross-channel reporting. https://ppc.land/google-analytics-adds-source-group-field-to-fix-messy-cross-channel-data/ #GoogleAnalytics #CrossChannelMarketing #DataAnalytics #DigitalMarketing #MarketingTools

FYI: Google Analytics links Business Profiles to report local metrics: Google Analytics now imports Google Business Profile data directly, surfacing seven GBP metrics: calls, bookings, directions, website clicks, and messages. https://ppc.land/google-analytics-links-business-profiles-to-report-local-metrics/ #GoogleAnalytics #BusinessProfiles #LocalMetrics #DigitalMarketing #SEO

Google Analytics adds Source Group field to fix messy cross-channel data: Google Analytics yesterday launched Source Group, standardizing messy source values from Facebook, TikTok, and AI assistants into clean cross-channel reporting. https://ppc.land/google-analytics-adds-source-group-field-to-fix-messy-cross-channel-data/ #GoogleAnalytics #SourceGroup #CrossChannelMarketing #DataReporting #DigitalMarketing

ICYMI: Google Analytics links Business Profiles to report local metrics: Google Analytics now imports Google Business Profile data directly, surfacing seven GBP metrics: calls, bookings, directions, website clicks, and messages. https://ppc.land/google-analytics-links-business-profiles-to-report-local-metrics/ #GoogleAnalytics #BusinessProfiles #LocalMetrics #DigitalMarketing #SEO

FYI: GA4 Measurement Protocol enters maintenance mode - no new features coming: Google has quietly placed GA4 Measurement Protocol in maintenance mode. No future enhancements are planned, and the Data Manager API is now the designated path. https://ppc.land/ga4-measurement-protocol-enters-maintenance-mode-no-new-features-coming/ #GA4 #GoogleAnalytics #MeasurementProtocol #DigitalMarketing #DataAnalytics