FYI: Google Analytics adds Source Group field to fix messy cross-channel data: Google Analytics yesterday launched Source Group, standardizing messy source values from Facebook, TikTok, and AI assistants into clean cross-channel reporting. https://ppc.land/google-analytics-adds-source-group-field-to-fix-messy-cross-channel-data/ #GoogleAnalytics #DigitalMarketing #CrossChannel #DataAnalytics #SocialMedia