FYI: Google silently routes Shopify purchases into GA4 - attribution gaps remain: Starting July 2026, Google Analytics gets a server-to-server link to Shopify - recovering lost purchases, but attribution blind spots persist for marketers. https://ppc.land/google-silently-routes-shopify-purchases-into-ga4-attribution-gaps-remain/ #GoogleAnalytics #Shopify #GA4 #DigitalMarketing #Attribution