Join us... Sean Martin, CISSP and Marco Ciappelli as we chat with Gianna Whitver and Maria Velasquez 🇲🇦, co-founders of the Cybersecurity Marketing Society, for an insider look at what makes #cybersecurity #marketing fundamentally different from any other industry.

Discover why traditional marketing playbooks fail with security practitioners, how emotional intelligence is revolutionizing B2B #tech marketing, and what it takes to build trust with buyers who can literally evade your tracking pixels.

🎯 WHAT YOU'LL LEARN:
Why cybersecurity buyers are the most elusive in B2B
How to shift from technical specs to human outcomes
The role of peer trust vs. traditional advertising
Why 5,000+ vendors struggle with AI positioning
How to stand out in a saturated security market

🎪 CYBERMARKETINGCON 2025 DETAILS:
📅 December 7-10, 2025 📍 Austin, Texas 👥 550+ marketing professionals 🎓 Hands-on AI workshops, CTF challenge, and specialized tracks

Whether you're a #CMO, #demandgen specialist, product marketer, or #founder, this conversation offers practical insights for navigating the unique challenges of cybersecurity go-to-market strategy.

Audio Podcast: https://eventcoveragepodcast.com/episodes/how-to-market-to-cybersecuritys-most-elusive-buyers-ai-emotion-and-the-human-touch-interview-with-gianna-whitver-and-maria-velasquez-cyber-marketing-con-2025-coverage-on-location-with-sean-martin-and-marco-ciappelli

🔗 LINKS:
CyberMarketingCon: https://www.cybermarketingconference.com

Video: https://youtu.be/ctbwGVUWYKY

🧠 Want to boost demand? Use neuromarketing!

Tap into how the brain reacts to colors, words & emotions to trigger real buying behavior. Science + strategy = smarter marketing.

#Neuromarketing #DemandGen #MarketingTips