While it's certainly not the most devastating way the Christian Nationalist Trumpenreich is making the world a demonstrably worse place, Downmarket Mussolini's fascist war against all things "DEI" is having splash effects on one of the world's largest and most famous Pride celebrations, in Toronto Canada. Mere weeks before the annual parade to celebrate LGBTQ joy and existence, US-based corporate sponsors Google and Home Depot dropped their support for Toronto Pride in one line emails; which now brings the number of major Pig Empire corporations withdrawing from the festival because they're sniveling worms terrified of Trump to five, after Nissan, Adidas and Clorox pulled out earlier this year.
https://www.theguardian.com/world/2025/may/30/toronto-pride-google-home-depot-sponsorship-drop
Google and Home Depot drop Pride Toronto sponsorship amid Trump’s DEI war
"The White House’s condemnation of diversity and inclusion efforts has resulted in corporations shirking away from festivals that they once loudly supported, said Sui Sui, a professor at Toronto Metropolitan University whose research focuses on DEI initiatives.
Sui said that the move also signals that commitments large sponsors made in the past were tenuous and motivated not because of genuine support, but because of the perceived profitability of aligning with such causes."
The article goes on to note that Google, Home Depot, and Nissan all have a myriad of excuses for their supplication before Trump's crusade to protect straight white Christian men from knowing other people exist, but those excuses aren't worth the (digital) paper they're printed on. These gutless mutherfuckers are scared Trump is gonna come after them for crimes against normative heterosexuality, even if their presumed diversity atrocities are committed across the Canadian border.
Of course, we could also talk about why corporate sponsored Pride events really aren't doing that much to further the cause of LGBTQ acceptance in an increasingly fascist world, or why corporate support for these types of events was always performative pinkwashing; these large corporate actors can withdraw their financial support from Pride festivals, but they can't withdraw a commitment to diversity and equality they never really shared. Still, in the final analysis, even performative support is an improvement over actively submitting to an Christian Nationalist agenda and the fascist President openly dedicated to running LGBTQ people of public life. Queer people don't need Home Depot and Google to sanction their celebrations, but you'd best believe we aren't going to forget which side the larger Pig Empire establishment chose when our right to exist became a political football, in an increasingly fascist "West."
#Fascism #VichyAmerica #Pride #Toronto #Trump #DEI #ChristianNationalism #AntiTransPogrom #Homophobia #PinkWashing #Google #HomeDeport #Corporations #Clorox #Nissan #Adidas