We started @TeaTheWorld to make organic tea more accessible and elevate the tea‑drinking experience. 🍃

Huge thanks to our accelerator partners and retail platforms like Walmart, Etsy, Amazon, and others in the pipeline for helping us grow and fund the science behind our teas.

We’ll keep sharing our journey, your support is crucial to this community‑driven brand. 💚

#Tea #OrganicTea #CPG #Startup #Gratitude

FYI: NIQ cuts CPG weekly reporting lag from nine days to two: NIQ's Early Market Read delivers U.S. weekly sales data as fast as two days after week's close, cutting the standard nine-day reporting cycle by seven days for CPG teams. https://ppc.land/niq-cuts-cpg-weekly-reporting-lag-from-nine-days-to-two/ #CPG #MarketResearch #DataAnalytics #SalesData #BusinessIntelligence
NIQ cuts CPG weekly reporting lag from nine days to two

NIQ's Early Market Read delivers U.S. weekly sales data as fast as two days after week's close, cutting the standard nine-day reporting cycle by seven days for CPG teams.

PPC Land
ICYMI: NIQ cuts CPG weekly reporting lag from nine days to two: NIQ's Early Market Read delivers U.S. weekly sales data as fast as two days after week's close, cutting the standard nine-day reporting cycle by seven days for CPG teams. https://ppc.land/niq-cuts-cpg-weekly-reporting-lag-from-nine-days-to-two/ #DataAnalytics #MarketResearch #CPG #SalesData #SpeedToMarket
NIQ cuts CPG weekly reporting lag from nine days to two

NIQ's Early Market Read delivers U.S. weekly sales data as fast as two days after week's close, cutting the standard nine-day reporting cycle by seven days for CPG teams.

PPC Land
NIQ cuts CPG weekly reporting lag from nine days to two: NIQ's Early Market Read delivers U.S. weekly sales data as fast as two days after week's close, cutting the standard nine-day reporting cycle by seven days for CPG teams. https://ppc.land/niq-cuts-cpg-weekly-reporting-lag-from-nine-days-to-two/ #CPG #MarketResearch #SalesData #DataAnalytics #BusinessIntelligence
NIQ cuts CPG weekly reporting lag from nine days to two

NIQ's Early Market Read delivers U.S. weekly sales data as fast as two days after week's close, cutting the standard nine-day reporting cycle by seven days for CPG teams.

PPC Land

The Golden Thread: Digital Health and Data Leaders Back Games Action Plan

The growing support for the future of Scotland’s games ecosystem has moved beyond the creative industries. In a significant move for the sector, the Digital Health & Care Innovation Centre (DHI) and The Data Lab have formally aligned with the Level Up Scotland Games Action Plan, highlighting its potential to transform the nation’s digital future.

A Cross-Sector Mandate

In an article published this week, the DHI identifies games technology as a ‘Golden Thread’ for Scotland’s digital mental health and therapeutic innovation. The analysis reinforces a core pillar of the five+ year R&D roadmap: that games are no longer just entertainment, but high-performance tools for social, creative and economic impact.

The DHI feature supports the publication of the Games Action Plan, noting that its focus on skills, innovation, and ecosystem support is vital to integrating games technology into healthcare.

The Report States:

For those working at the intersection of games, immersive technology and mental health, this moment matters. The Action Plan’s focus on skills, sustainable growth, responsible innovation and ecosystem support aligns closely with the needs of digital mental health developers, from serious games and therapeutic experiences to tools supporting prevention, engagement and recovery. 

The Triple Helix of Innovation

This endorsement is supported by The Data Lab, Scotland’s innovation centre for data and AI. Welcoming the publication of the roadmap, Heather Thomson, CEO of The Data Lab, noted:

  • The Data Lab welcomes the publication of Level Up Scotland: A National Action Plan for the Scottish Games Sector. Scotland’s games industry is a significant contributor to our economy and shares strong synergies with the data and AI ecosystem, consuming and producing vast amounts of data, developing techniques and talent, with demand for shared skillsets. This evidence-based Action Plan provides a framework to support sustainable economic impact, strengthen talent pipelines and unlock investment. We support the vision and ambition set out for the sector and its potential to drive wider innovation across Scotland’s data-driven and creative economy. –

This Triple Helix of support – Industry, Government-backed Innovation Centres, and Academic R&D – validates the Games Action Plan as the collective vision for a more connected, innovative, and collaborative Scotland.

From Vision to Enactment

The support from DHI and The Data Lab is not a call for more reviews; it is a call for collaboration and delivery. As the DHI article notes, the Action Plan provides the foundational strategy required to bridge the gap between game developers and health practitioners.

“This is exactly why we have spent years building this evidence base, says SGN CEO Brian Baglow. When we sit down with the Minister on 18 March, we aren’t just bringing an industry ask. We are bringing a cross-sectoral consensus supported by the very innovation centres the Scottish Government has built to drive our future.”

The Roadmap to March 18th

The Games Action Plan is the primary vision for the sector’s growth. With the backing of the health and data communities, the case for the Chief Games Officer, dedicated funding, a national focus on games skills and education, and the National Games Innovation Centre (NGIC) becomes ever more compelling.

We look forward to welcoming our colleagues from the DHI, The Data Lab, and the wider ecosystem to the Scottish Parliament’s cross-party group on games, on 18 March to move from strategic vision to national delivery.

If you’ve not yet read the Games Action Plan – or left a comment of support, you can do so here.

Photo by Alexander Sinn on Unsplash

#CPG #CrossPartyGroup #DHI #DigitalHealthCareInnovationCentre #games #GamesActionPlan #LevelUp #scotland #TheDataLab
FYI: Trade Desk posts $2.9B in 2025 revenue but growth slows to 18%: The Trade Desk reported $2.9 billion in fiscal year 2025 revenue on February 25, 2026, with Q4 revenue of $847 million, a $500M buyback authorization, and CPG sector headwinds. https://ppc.land/trade-desk-posts-2-9b-in-2025-revenue-but-growth-slows-to-18/ #TradeDesk #Revenue #CPG #FinanceNews #Investments
Trade Desk posts $2.9B in 2025 revenue but growth slows to 18%

The Trade Desk reported $2.9 billion in fiscal year 2025 revenue on February 25, 2026, with Q4 revenue of $847 million, a $500M buyback authorization, and CPG sector headwinds.

PPC Land
ICYMI: Trade Desk posts $2.9B in 2025 revenue but growth slows to 18%: The Trade Desk reported $2.9 billion in fiscal year 2025 revenue on February 25, 2026, with Q4 revenue of $847 million, a $500M buyback authorization, and CPG sector headwinds. https://ppc.land/trade-desk-posts-2-9b-in-2025-revenue-but-growth-slows-to-18/ #TradeDesk #RevenueGrowth #FinancialReports #CPG #StockMarket
Trade Desk posts $2.9B in 2025 revenue but growth slows to 18%

The Trade Desk reported $2.9 billion in fiscal year 2025 revenue on February 25, 2026, with Q4 revenue of $847 million, a $500M buyback authorization, and CPG sector headwinds.

PPC Land
Trade Desk posts $2.9B in 2025 revenue but growth slows to 18%: The Trade Desk reported $2.9 billion in fiscal year 2025 revenue on February 25, 2026, with Q4 revenue of $847 million, a $500M buyback authorization, and CPG sector headwinds. https://ppc.land/trade-desk-posts-2-9b-in-2025-revenue-but-growth-slows-to-18/ #TradeDesk #DigitalMarketing #Advertising #CPG #EarningsReport
Trade Desk posts $2.9B in 2025 revenue but growth slows to 18%

The Trade Desk reported $2.9 billion in fiscal year 2025 revenue on February 25, 2026, with Q4 revenue of $847 million, a $500M buyback authorization, and CPG sector headwinds.

PPC Land

Scotland’s Games Cross-Party Group – Last Meeting Before 2026 Elections

The momentum following the recent Parliamentary debate on Scotland’s games sector is translating into action.

The next meeting of the Cross-Party Group (CPG) on Scotland’s Games Ecosystem will take place on March 18th, from 18:00 – 20:00. Interest from across the industry and academia has already been exceptionally high. With the committee room in the Scottish Parliament restricted to a strict capacity of only 26 people, the available in-person places are expected to be fully allocated.

The Implementation Scrutiny

The primary focus of this session is the promised line-by-line review of the Level Up Scotland Action Plan. During the recent debate at Holyrood, the Minister for Business and Employment, Richard Lochhead MSP, gave a public assurance that he would engage with the plan’s recommendations in detail.

We have formally invited the Minister to join us on 18 March to begin this process. While we are currently finalising the specific diary arrangements with his office, the session is being prepared as the definitive technical review of our implementation roadmap – including the proposed Chief Games Officer role and the Pilot Investment Fund.

Open Agenda

In addition to the Games Action Plan, the CPG can discuss all issues relevant to the games ecosystem in Scotland. If you have a topic you’d like covered, or a question for any of the stakeholders responsible for games in Scotland, please submit it here. The agenda will be published the week before the CPG meets.

A Roadmap Built on Evidence

This session is not a call for further discussion, but a move toward institutional delivery. While other voices have recently suggested a new task-and-finish review of the sector, the Scottish Games Network remains firm: that work has already been completed.

The Action Plan is the result of years of rigorous, audited evidence. It is the direct implementation of the 2022 Scotland’s Games Ecosystem study by the business schools at the University of Glasgow and the University of Stirling, combined with our own 18-month consultation involving 22 technical workshops with over 300 stakeholders.

The review phase is now complete. This was an extensive, expert-led undertaking that engaged hundreds of stakeholders from every corner of the ecosystem to ensure the final blueprint is unassailable. We have the data, we have the community consensus, and we have the roadmap ready for the Minister to examine.

Securing Your Attendance

The in-person capacity for this session is extremely tight. If you are a studio founder, a researcher, or a key stakeholder in Scotland’s games economy who wishes to be present for this review, we encourage you to register immediately.

The “secret weapon” is out of the shadows. On 18 March, we show the Government that the industry is ready to transition from strategic vision to national delivery.

Register to attend Scotland’s Games Cross-Party Group here (in-person and online tickets available).

If you’ve not yet read Level Up: Scotland’s Games Action Plan, or left a comment supporting it, you can do so here.

Image courtesy of: Cassandra Harrison Art.

#CPG #games #GamesActionPlan #glasgow #government #LevelUp #scotland

The #HBR article explains why #AI must move from scattered pilots to functional reinvention. The #Microsoft#Reckitt case study shows how it’s done
:
https://www.linkedin.com/posts/shishs_hbr-microsoft-powerbi-activity-7426019702684008448-DE6N

#CPG #Retail