13 years ago today, Yahoo bought Tumblr for $1.1B and promised "not to screw it up." Instead, it became a case study in brand integration failure.
Cap Puckhaber of Black Diamond Marketing in Reno, N.V. shares his insights: https://cappuckhaber.com/yahoo-buying-tumblr-case-study-3-lessons/
#tumblr #yahoo #business #mergers #marketing
Parker-Hannifin Strikes Deal to Buy Unit of KKR-Owned Circor for Over $2.5 Billion
NextEra to buy Dominion in $67bn deal creating US utility giant
https://www.theguardian.com/business/2026/may/18/nextera-dominion-merger-us-energy
Cap Puckhaber of Black Diamond Marketing in Reno, N.V. shares why the $44.8B McCormick Unilever merger is a gamble. See why this play mimics the epic Topgolf failure.
Read here: https://cappuckhaber.com/mccormick-unilever-merger-case-study/
#BusinessStrategy #CPG #mergers #business #unilever #topgolf #callaway
GameStop's $55.5bn bid for eBay rejected as 'neither credible nor attractive'
FCC’s Gomez Calls For Review Of Paramount’s Dodgy Merger Financing