Cap Puckhaber of Black Diamond Marketing in Reno, N.V. shares why the $44.8B McCormick Unilever merger is a gamble. See why this play mimics the epic Topgolf failure.
Read here: https://cappuckhaber.com/mccormick-unilever-merger-case-study/

#BusinessStrategy #CPG #mergers #business #unilever #topgolf #callaway

The most valuable insights in your data are hiding in questions you never knew to ask. Spotlighting Microsoft partner DataGenie AI and how proactive analytics is changing what #retail & #CPG teams know about their own business, and when they know it

https://www.linkedin.com/posts/shishs_retail-ugcPost-7459725017162027008-6DJa

Your #supplychain tools work. The problem is the work never stops feeling like tool management. New Microsoft for Startups Pegasus spotlight: Enmovil AI

https://www.linkedin.com/pulse/from-workflow-work-how-enmovil-bringing-autonomous-supply-shridhar-vqczc

#startups #retail #CPG

Mapped a group of modern consumer wellness brands across categories like microbiome health, functional beverages, clean-label snacks, and better-for-you indulgence.

What stands out is how the space is evolving from isolated products into a more connected ecosystem where function, transparency, and brand storytelling all play a role.

#Wellness #Nutrition #FoodInnovation #ConsumerBrands #GutHealth #FutureOfFood #CPG

Sharing a preview of our upcoming #Startup Showcases in #London & #Paris next week, where we bring together a curated set of Microsoft for Startups Pegasus #startups working across #retail & #CPG https://www.linkedin.com/pulse/startup-showcase-preview-advancing-retail-consumer-brands-shridhar-ayjec
FYI: InMarket says 5 CPG brands drove millions in sales with moment-based ads: InMarket's April 2026 Breakthrough Outcomes report shows Welch's, OLLY, and Bob Evans Farms hitting iROAS as high as $11.43 via real-time mobile targeting. https://ppc.land/inmarket-says-5-cpg-brands-drove-millions-in-sales-with-moment-based-ads/ #DigitalMarketing #CPG #MobileAdvertising #MomentMarketing #iROAS
InMarket says 5 CPG brands drove millions in sales with moment-based ads

InMarket's April 2026 Breakthrough Outcomes report shows Welch's, OLLY, and Bob Evans Farms hitting iROAS as high as $11.43 via real-time mobile targeting.

PPC Land
ICYMI: InMarket says 5 CPG brands drove millions in sales with moment-based ads: InMarket's April 2026 Breakthrough Outcomes report shows Welch's, OLLY, and Bob Evans Farms hitting iROAS as high as $11.43 via real-time mobile targeting. https://ppc.land/inmarket-says-5-cpg-brands-drove-millions-in-sales-with-moment-based-ads/ #Marketing #CPG #Advertising #DigitalMarketing #MobileAds
InMarket says 5 CPG brands drove millions in sales with moment-based ads

InMarket's April 2026 Breakthrough Outcomes report shows Welch's, OLLY, and Bob Evans Farms hitting iROAS as high as $11.43 via real-time mobile targeting.

PPC Land

#YouTube at $62B just passed The Walt Disney Company’s media business. For consumer brands, audiences are on platforms, creators drive demand, and media is performance

https://www.hollywoodreporter.com/business/digital/youtube-worlds-largest-media-company-2025-tops-disney-1236525130/

#retail #cpg

YouTube Lays Claim to Another Crown: The World’s Largest Media Company

The influential financial research firm MoffettNathanson suggests that the Google-owned video platform passed Disney's media business in 2025.

The Hollywood Reporter
InMarket says 5 CPG brands drove millions in sales with moment-based ads: InMarket's April 2026 Breakthrough Outcomes report shows Welch's, OLLY, and Bob Evans Farms hitting iROAS as high as $11.43 via real-time mobile targeting. https://ppc.land/inmarket-says-5-cpg-brands-drove-millions-in-sales-with-moment-based-ads/ #CPG #Marketing #DigitalAdvertising #MobileAds #SalesGrowth
InMarket says 5 CPG brands drove millions in sales with moment-based ads

InMarket's April 2026 Breakthrough Outcomes report shows Welch's, OLLY, and Bob Evans Farms hitting iROAS as high as $11.43 via real-time mobile targeting.

PPC Land