PPC Land1d ago
FYI: ECAPI 1.0: IAB Tech Lab's new universal standard for conversion APIs is here: IAB Tech Lab finalizes ECAPI 1.0, a universal server-side conversion standard backed by Meta, Google, Walmart, TikTok, and Roku to end fragmented CAPI setups. https://ppc.land/ecapi-1-0-iab-tech-labs-new-universal-standard-for-conversion-apis-is-here/ #ECAPI #IABTechLab #ConversionAPIs #DigitalMarketing #Meta
ECAPI 1.0: IAB Tech Lab's new universal standard for conversion APIs is here

IAB Tech Lab finalizes ECAPI 1.0, a universal server-side conversion standard backed by Meta, Google, Walmart, TikTok, and Roku to end fragmented CAPI setups.

PPC Land
PPC LandNov 2, 2025
IAB pushes standardized conversion APIs to close CTV outcome gap: IAB releases guide showing Conversion APIs can bridge Connected TV's measurement gap with search and social. Two-thirds of advertisers improved ROAS after CAPI. https://ppc.land/iab-pushes-standardized-conversion-apis-to-close-ctv-outcome-gap/ #IAB #ConversionAPIs #CTV #DigitalMarketing #ROAS
IAB pushes standardized conversion APIs to close CTV outcome gap

IAB releases guide showing Conversion APIs can bridge Connected TV's measurement gap with search and social. Two-thirds of advertisers improved ROAS after CAPI.

PPC Land