IAB pushes standardized conversion APIs to close CTV outcome gap: IAB releases guide showing Conversion APIs can bridge Connected TV's measurement gap with search and social. Two-thirds of advertisers improved ROAS after CAPI. https://ppc.land/iab-pushes-standardized-conversion-apis-to-close-ctv-outcome-gap/ #IAB #ConversionAPIs #CTV #DigitalMarketing #ROAS