US Top News and Analysis | Lululemon names former Nike exec Heidi O'Neill as new CEO
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Lululemon announced that former Nike executive Heidi O’Neill will become the company’s chief executive officer on September 8, stepping in as the athleisure brand wrestles with weak sales, heightened competition and an activist‑driven proxy battle. O’Neill, who has also held senior roles at Levi Strauss, Hyatt Hotels and Spotify, was praised by the board for her consumer‑focused brand strategy and her ability to envision and operationalize a new future for a company. She will start with a base salary of $1.4 million and has said she will build on Lululemon’s core foundation while unlocking growth in global markets. The appointment comes as Lululemon confronts rising tariff costs—estimated at $380 million for the year—and pressure from founder Chip Wilson, who has been urging changes to the board. Industry observers note O’Neill’s deep experience in active‑wear and her role in Nike’s earlier direct‑to‑consumer initiatives, suggesting she may bring the cultural and strategic shift the company needs to improve performance.
Read more: https://www.cnbc.com/2026/04/22/lululemon-names-former-nike-exec-heidi-oneill-as-new-ceo.html
#Lululemon #Nike #HeidiO'Neill #LeviStrauss #ChipWilson #HeidiO'Neill
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