"Instead of funnelling money into ads, or into legacy #Jewish organisations in #America which have, regrettably, dropped the ball in so many different ways – empower those who know how young people think because they are young themselves.
This is not the first #Superbowl ad that #Kraft’s #BlueSquareAlliance Against Hate has run, but it really should the last. It’s time to stop coming up with late 20th-century solutions to 21st-century problems.
And best of luck to the #Patriots, Robert."
"There have always been grumblings and mumblings and rumblings about the efficacy of the #Jewish community’s efforts to combat #antisemitism. But over the past two-plus years, in the wake of the wave of antisemitism that has swept the globe since the #Oct7 terror attacks in #Israel and Israel’s war against #Hamas in #Gaza, those disagreements over tactics, policies and strategies have reached a fever pitch, particularly this week.
This comes in light of two nominally distinct events: one being a speech by #NewYorkTimes columnist and Jewish thought-leader #BretStephens at the #92ndStreetY in which he called to “dismantle the #AntiDefamationLeague”; and the other being the release of a new commercial from #RobertKraft’s #BlueSquareAlliance aimed at combating antisemitism, which has, perhaps unsurprisingly, drawn fierce criticism."
There have always been grumblings and mumblings and rumblings about the efficacy of the Jewish community's efforts to combat antisemitism. But over the past two-plus years, in the wake of the wave of antisemitism that has swept the globe since...
"#Hailing from “the middle of nowhere,” #Massachusetts, an #AmericanUniversity #swimmer is now on a national platform for her leadership and #Jewish pride.
#RebeccaSiegel is among the 17 Jewish #collegiate #athletes recently selected as ambassadors by the #BlueSquareAlliance Against Hate. She signed a Name, Image and Likeness deal in December, part of the alliance’s second cohort.
The #athlete ambassador program seeks to highlight #Jewishathletes at the collegiate level to promote their multifaceted identities and bolster Jewish pride through social media, according to a press release.
“I’ve always been very proud to be a #Jew, and I’ve also been very proud of who I am as a swimmer,” Siegel said. “I’ve worked really hard for it, so I’m excited that I’m able to use my platform as an athlete to expand on how proud I am as a Jew."
https://www.washingtonjewishweek.com/american-u-swimmer-signs-nil-deal-with-anti-hate-group/
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