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Denza lands in Italy. The first showroom was inaugurated in Bologna.
Denza, the premium brand of the BYD galaxy, has chosen Bologna to open its first showroom in Italy. The opening of the first retail location in Italy took place at via Agucchi 74/6, within a structure covering a total area of 530 square meters. The choice of the city was far from random: the Emilia-Romagna capital is at the center of a crucial automotive hub for the entire country and has been designated to host the first rapid FLASH Charging station on national soil, which will pave the way for a much broader European expansion plan, estimated at around 3,200 units in total.
To support entry into a complex market like the premium segment, it was decided to rely on the strong shoulders of the Barchetti Group, a historic entrepreneurial reality in the Italian automotive landscape with over a century of activity, currently led by Ivo and Andreas Barchetti. Within the exhibition space, visitors can already experience the Denza Z9GT and the Denza D9.
The Denza Z9GT presents itself as a shooting brake with decidedly fluid and streamlined lines, a vehicle that puts all its bets on high performance without sacrificing comfort. Anyone who still thinks that Eastern brands only produce economical city cars will be surprised in the face of a technical sheet that speaks of an acceleration from 0 to 100 km/h covered in just 2.7 seconds and a top speed of 270 km/h. Hidden beneath the bodywork designed by Wolfgang Egger is a powertrain capable of developing impressive power, with the option to choose between the purely electric version and the plug-in hybrid Super Hybrid DM-i. To take home this concentration of technology, list prices in Italy start from around €102,450 for the hybrid version, while it rises to €116,450 if you opt for the zero-emission engine.
The other protagonist is the Denza D9, a large minivan designed for both long family trips and business use as an executive shuttle. Offered in the Super Hybrid DM-i configuration starting from €79,950, this vehicle has a flexible seven-seat interior with premium finishes, complemented by technological gimmicks such as the Devialet audio system and "zero gravity" rear seats to ensure comfort comparable to that of a first-class aircraft. The battery and the thermal engine work in perfect synergy, allowing you to travel up to 210 kilometers in fully electric mode, a figure that rises to a remarkable 950 kilometers even utilizing a full tank of fuel.
In addition to the cars, the real revolution presented by the brand concerns the energy supply infrastructure. Together with the vehicles, the technology known as FLASH Charging, developed with the explicit aim of equating refueling stops to those required for a normal gasoline or diesel fill-up, is entering the European continent. Utilizing the second generation of the renowned Blade Battery supplied by the parent company BYD, the system is capable of managing impressive charging powers, which can reach a remarkable 1,500 kW. Translated into everyday use, this means that a compatible vehicle can go from 10% to 70% of internal energy in just 5 minutes, and reach 97% of the total charge in just 9 minutes. Engineers have also thought about the rigid winter temperatures: even in extreme climatic conditions reaching -30°C, the advanced thermal management allows to complete a refill from 20% to 97% in about 12 minutes.
The article Denza lands in Italy. First showroom inaugurated in Bologna comes from Il Fatto Quotidiano.
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