Many AI products struggle with retention because they focus on automation rather than human motivation. This article shows how a UX design studio can use the Octalysis Framework and behavioural UX design to build intelligent systems that drive engagement and long-term user retention.

Read the insightful blog: https://www.yujdesigns.com/gamifying-ai-with-octalysis-framework-designing-into-intelligent-systems/

#uxdesigncompany #uxdesign #aiux #behaviouraldesign #yuj

Happy to let you know that we organize a workshop on #CHI23 titled:

WS13: #BehaviouralDesign in #VideoGames: Ethical, Legal, and #Health Impact on Players

Call for papers deadline: 23 February 2023

Workshop (hybrid): Sunday 23 April 2023

Webpage workshop: https://behaviouraldesign.my.canva.site/chi-2023

CHI23 webpage: https://chi2023.acm.org/for-authors/workshops-and-symposia/accepted-workshops-symposia/#ws13

Gamify everything, amirite‽ 😅

#phev #evs #driving #design #behaviouraldesign