This week: Amazon unleashes advertising infrastructure overhaul

Amazon debuts unified Campaign Manager, AI agents, and expanded analytics at unBoxed 2025 while Google rolls out measurement improvements and IAB Tech Lab introduces agentic standards.

Amazon introduces fractional share of voice for homepage hero ads

Amazon's homepage hero package now offers advertisers five new share of voice options and audience-specific targeting with full-screen redesigned placements.

Amazon adds Brand Store page views metric for Sponsored Brands

Amazon Advertising launched tracking for Brand Store page views attributed to Sponsored Brands campaigns on November 3, 2025, with historical data available starting September 15.

Macy's integrates Amazon's retail advertising technology for sponsored products

Macy's Media Network launches sponsored products through Amazon Retail Ad Service, enabling advertisers to reach millions of shoppers via familiar campaign tools.

Amazon advertising hits $17.7B as AWS accelerates with Anthropic AI cluster

Amazon advertising revenue reached $17.7 billion in Q3 2025, growing 22% year-over-year. AWS hit $33 billion with Project Rainier running Anthropic Claude models.

AWS becomes central infrastructure for advertising beyond Amazon's own business

AWS RTB Fabric announcement on October 23 reveals Amazon's strategy to control advertising infrastructure, with cloud services generating 70% of company profits.

Amazon introduces reserve share of voice for branded search

Amazon launches fixed-price advertising for branded keywords in October 2025, enabling brands to secure Sponsored Brands top-of-search placements through API access.

Engadget: Twitch adds a new live-shopping feature powered by Amazon Ads | ResearchBuzz: Firehose

Macy's goes where media buyers buy with Amazon partnership

Macy's VP explains Amazon Retail Ad Service integration as strategy to meet advertiser demand for simplified purchasing workflows.

Amazon advertising revenue jumps 22% to $15.7 billion in Q2 2025

Strong performance driven by Connected TV partnerships and AI-powered tools as platform expands reach across retail and streaming.