Amazon tightens view attribution as ROAS reporting splits: Amazon implemented shopping-signal enhanced attribution methodology on January 1 affecting view-based campaign measurement across Sponsored Brands, Sponsored Display, and Amazon DSP formats while introducing dual reporting through "all views" metrics. https://ppc.land/amazon-tightens-view-attribution-as-roas-reporting-splits/ #AmazonAdvertising #ROAS #DigitalMarketing #Attribution #SponsoredBrands

Amazon adds Brand Store page views metric for Sponsored Brands: Amazon Advertising launched tracking for Brand Store page views attributed to Sponsored Brands campaigns on November 3, 2025, with historical data available starting September 15. https://ppc.land/amazon-adds-brand-store-page-views-metric-for-sponsored-brands/ #AmazonAdvertising #SponsoredBrands #BrandStore #DigitalMarketing #Ecommerce

Amazon introduces reserve share of voice for branded search: Amazon launches fixed-price advertising for branded keywords in October 2025, enabling brands to secure Sponsored Brands top-of-search placements through API access. https://ppc.land/amazon-introduces-reserve-share-of-voice-for-branded-search/ #AmazonAdvertising #DigitalMarketing #PPC #SponsoredBrands #SEO

Amazon launches reserve share of voice for branded search: Amazon introduces fixed-price advertising feature allowing brands to secure top-of-search placements for their branded keywords through the Sponsored Brands platform. https://ppc.land/amazon-launches-reserve-share-of-voice-for-branded-search/ #Amazon #SponsoredBrands #DigitalMarketing #Branding #PPC