Zillow pilots containerized RTB to improve programmatic ad quality: Zillow tests containerized real-time bidding with Chalice and Index Exchange to balance quality and cost. https://ppc.land/zillow-pilots-containerized-rtb-to-improve-programmatic-ad-quality/ #Zillow #ProgrammaticAds #RealTimeBidding #AdQuality #DigitalMarketing

DoubleVerify reveals North America's ad quality improvements amid rising bot fraud: Media verification specialist documents 4.6% brand suitability violation rate alongside 101% surge in bot fraud activity. https://ppc.land/doubleverify-reveals-north-americas-ad-quality-improvements-amid-rising-bot-fraud/ #AdQuality #BotFraud #DigitalMarketing #MarketingInsights #BrandSuitability

IAS identifies AI-generated slop sites as major ad quality threat: Advertising verification company warns marketers about low-quality content sites driven by artificial intelligence tools, with quality inventory delivering 91% higher conversion rates. https://ppc.land/ias-identifies-ai-generated-slop-sites-as-major-ad-quality-threat/ #Advertising #Marketing #AI #AdQuality #DigitalMarketing

ICYMI: Politico achieves 99.6% ad trafficking accuracy through GeoEdge partnership: Global news outlet Politico implements automated ad quality control system, reaching near-perfect trafficking accuracy in six months. https://ppc.land/politico-achieves-99-6-ad-trafficking-accuracy-through-geoedge-partnership/ #AdTech #DigitalMarketing #PPC #Advertising #AdQuality

Politico achieves 99.6% ad trafficking accuracy through GeoEdge partnership: Global news outlet Politico implements automated ad quality control system, reaching near-perfect trafficking accuracy in six months. https://ppc.land/politico-achieves-99-6-ad-trafficking-accuracy-through-geoedge-partnership/ #Politico #AdTrafficking #AdQuality #GeoEdge #DigitalAdvertising

IAS and OpenX join forces to boost brand safety and ad quality measurement: AI-powered solutions aim to improve advertiser confidence and publisher yield in digital advertising ecosystem. https://ppc.land/ias-and-openx-join-forces-to-boost-brand-safety-and-ad-quality-measurement/?utm_source=dlvr.it&utm_medium=mastodon #BrandSafety #AdQuality #DigitalAdvertising #AIMarketing #AdSolutions