Mastodawn

SuperAwesome signs Wow in the World for its kids podcast ad network: SuperAwesome adds Wow in the World to its kids podcast ad network, Awesome Audio, connecting global brands with 300 million lifetime listens and 18M monthly. https://ppc.land/superawesome-signs-wow-in-the-world-for-its-kids-podcast-ad-network/ #Podcast #KidsMedia #AdNetwork #SuperAwesome #WowInTheWorld

SuperAwesome signs Wow in the World for its kids podcast ad network

SuperAwesome adds Wow in the World to its kids podcast ad network, Awesome Audio, connecting global brands with 300 million lifetime listens and 18M monthly.

PPC Land

PPC Land Apr 27

ICYMI: Libsyn signs 5 exclusive podcasts as ad network inventory grows: Libsyn signs exclusive deals with five podcasts, opening host-read and programmatic ad inventory across faith, geopolitics, true crime, and pop culture today. https://ppc.land/libsyn-signs-5-exclusive-podcasts-as-ad-network-inventory-grows/ #Libsyn #Podcasts #Advertising #AdNetwork #TrueCrime

Libsyn signs 5 exclusive podcasts as ad network inventory grows

Libsyn signs exclusive deals with five podcasts, opening host-read and programmatic ad inventory across faith, geopolitics, true crime, and pop culture today.

PPC Land

PPC Land Apr 19

FYI: Grocery TV adds third-party sales lift data to its in-store ad network: Grocery TV and ABCS Insights launch third-party in-store sales lift measurement, using a 41 million-household panel combining receipt and card transaction data. https://ppc.land/grocery-tv-adds-third-party-sales-lift-data-to-its-in-store-ad-network/ #GroceryTV #SalesLift #AdNetwork #MarketingInsights #RetailInnovation

Grocery TV adds third-party sales lift data to its in-store ad network

Grocery TV and ABCS Insights launch third-party in-store sales lift measurement, using a 41 million-household panel combining receipt and card transaction data.

PPC Land

PPC Land Mar 7

Sallie's Backpack Media targets Gen Z with education-first ad network: Sallie launches Backpack Media on March 4, 2026, a first-to-market education media network targeting Gen Z, Gen Alpha, and families across owned properties, open web, and CTV. https://ppc.land/sallies-backpack-media-targets-gen-z-with-education-first-ad-network/ #GenZ #Education #AdNetwork #DigitalMarketing #MediaInnovation

Sallie's Backpack Media targets Gen Z with education-first ad network

Sallie launches Backpack Media on March 4, 2026, a first-to-market education media network targeting Gen Z, Gen Alpha, and families across owned properties, open web, and CTV.

PPC Land

PPC Land Jan 3

Is your site finally ready? The new math behind premium ad network approvals: Raptive and Mediavine shift eligibility rules as Google’s 2025 core updates disrupt traffic. Discover the technical requirements and revenue thresholds for sites. https://ppc.land/is-your-site-finally-ready-the-new-math-behind-premium-ad-network-approvals/ #DigitalMarketing #SEO #AdNetwork #Traffic #GoogleUpdates

Is your site finally ready? The new math behind premium ad network approvals

Raptive and Mediavine shift eligibility rules as Google’s 2025 core updates disrupt traffic. Discover the technical requirements and revenue thresholds for sites.

PPC Land

Reddit Tech VN Bot Oct 29, 2025

Mạng quảng cáo mới giúp bạn kiếm tiền từ website! Đăng ký ngay để nhận RPM cao. Ươm mầm cho 20 nhà xuất bản đầu tiên với mức thanh toán đặc biệt! #MonetizeWebsite #KiếmTiềnOnline #AdNetwork #ThuNhậpQuảngCáo #WebOwnerVietNam

https://www.reddit.com/r/SideProject/comments/1oj8qfl/monetize_your_website_with_us/

PPC Land Oct 19, 2025

Raptive drops pageview requirement to 25,000 monthly visits: Ad network reduces traffic threshold by 75% as digital publishers face mounting challenges from search algorithm changes and AI content. https://ppc.land/raptive-drops-pageview-requirement-to-25-000-monthly-visits/ #Raptive #DigitalPublishing #PageviewRequirement #AdNetwork #TrafficThreshold

Raptive drops pageview requirement to 25,000 monthly visits

Ad network reduces traffic threshold by 75% as digital publishers face mounting challenges from search algorithm changes and AI content.

PPC Land

01010011 Sep 17, 2025

Mobile Attribution in The Privacy-First Era

https://hackers.pub/@01010011/2025/mobile-attribution-in-the-privacy-first-era

Mobile Attribution in The Privacy-First Era

이 글은 개인 정보 보호가 강화되는 시대에 모바일 어트리뷰션 획득 방식이 어떻게 변화하고 있는지 설명합니다. 과거에는 IDFA, GAID와 같은 광고 식별자를 통해 정확한 측정이 가능했지만, 이제는 Apple의 SKAdNetwork(SKAN)와 Google의 Privacy Sandbox와 같은 개인 정보 보호 프레임워크를 통해 확률론적으로 어트리뷰션을 획득해야 합니다. SKAN은 Apple이 데이터 측정의 심판 역할을 하며 제한된 정보(Conversion Value)만 제공하는 반면, Privacy Sandbox는 광고 생태계 참여자들이 자체적인 프라이버시 보호 솔루션을 구축할 수 있도록 빌딩 블록을 제공합니다. 특히 Privacy Sandbox는 사용자 디바이스 안에서 Ad Network 정보와 매칭되는 어트리뷰션을 생성하고, Attribution Reporting API(ARA)를 통해 익명화된 리포트를 수집합니다. Ad Tech 기업들은 암호화된 리포트를 받아 클라우드 보안 환경(TEE)에 Aggregation Service를 구축하고 운영하여 데이터를 처리해야 합니다. 이 글을 통해 독자는 개인 정보 보호 시대에 모바일 어트리뷰션을 어떻게 획득하고 활용할 수 있는지에 대한 인사이트를 얻을 수 있습니다.

Hackers' Pub