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To understand Musk's renewed obsession with X and focus on financial services, you REALLY need to understand the X/Confinity merger that became PayPal.
And, particularly, the Peter Thiel-led coup that kicked Musk out as CEO/Chief Strategist.
Here's how that happened. 1/🧵 #history #technology
From scaling too quickly to thinking that retargeting is a silver bullet, here are the 3 biggest #MetaAds mistakes I see repeated over and over again by newbie #Facebook & #Instagram advertisers 👉 https://marketing-ronin.com/blog/3-mistakes-noob-marketers-make-with-meta-ads
Discover the top three mistakes that beginner marketers often make when managing Meta Ads campaigns. Learn how scaling too quickly can harm your results, the importance of precise ad targeting to maximize conversions, and why retargeting may not always be the most effective strategy. Gain valuable i
#OpenAccess #Adtech #Marketing #USA #Surveillance: "How marketers learned to dream of optimization and speak in the idiom of management science well before the widespread use of the Internet.
Algorithms, data extraction, digital marketers monetizing "eyeballs": these all seem like such recent features of our lives. And yet, Lee McGuigan tells us in this eye-opening book, digital advertising was well underway before the widespread use of the Internet. Explaining how marketers have brandished the tools of automation and management science to exploit new profit opportunities, Selling the American People traces data-driven surveillance all the way back to the 1950s, when the computerization of the advertising business began to blend science, technology, and calculative cultures in an ideology of optimization. With that ideology came adtech, a major infrastructure of digital capitalism.
To help make sense of today's attention merchants and choice architects, McGuigan explores a few key questions: How did technical experts working at the intersection of data processing and management sciences come to command the center of gravity in the advertising and media industries? How did their ambition to remake marketing through mathematical optimization shape and reflect developments in digital technology? In short, where did adtech come from, and how did data-driven marketing come to mediate the daily encounters of people, products, and public spheres? His answers show how the advertising industry's efforts to bend information technologies toward its dream of efficiency and rational management helped to make "surveillance capitalism" one of the defining experiences of public life."
https://direct.mit.edu/books/oa-monograph/5610/Selling-the-American-PeopleAdvertising
Maintaining inbox zero requires less energy than letting it run amok. The problem I hear from folks is 'Well, how do I get to zero in the first place?'
It's simple. Create a new folder called 'Archive' followed by the date. Then put every email in there.
Congrats, you've reached #InboxZero. From now on be diligent about archiving emails or responding to them when the need arises but there's no need to actually go through hundreds or thousands of emails to get to inbox zero.
Before launching, businesses must ask crucial questions: Why create the product? What's its unique value proposition? How does it compare to competitors? Why would people choose to buy it? Understanding customer motivations is vital to designing successful products.
Most marketing depts I’ve worked with have been disorganized. Most of them also worshipped at the altar of the Cult of Action.
The Cult of Action conflates action with success. Question this belief and you’ll be cast aside as a heretic who doesn’t have enough faith.
I call it 'group self-lobotimization'. Can a very motivated zombie achieve its goal? Well, yes, but only if the goal is eating brains.
How does a company achieve its goals? With strategy. Find out more 👉 https://marketing-ronin.com/blog/marketing-strategy-is-woefully-underrated
Discover the undervalued significance of marketing strategy and its role in achieving success. Explore the concept of strategy, its differentiation from tactics, and the essential components of a well-defined marketing strategy. Learn how to conduct a thorough analysis, define a guiding policy, and
Discover the transformative practice of mind sweeping to clear your mental RAM, enhance productivity, and unlock your marketing creativity. Learn how to perform a mind sweep, prioritize tasks, and leverage helpful tools to declutter your mind and achieve optimal focus. Try the mind sweep today and e
John Bull
Miguel Afonso Caetano