Most marketing depts I’ve worked with have been disorganized. Most of them also worshipped at the altar of the Cult of Action.

The Cult of Action conflates action with success. Question this belief and you’ll be cast aside as a heretic who doesn’t have enough faith.

I call it 'group self-lobotimization'. Can a very motivated zombie achieve its goal? Well, yes, but only if the goal is eating brains.

How does a company achieve its goals? With strategy. Find out more 👉 https://marketing-ronin.com/blog/marketing-strategy-is-woefully-underrated