So I heard the advertisement world gave us another “oh no, he’s cute” wolf.
https://lbbonline.com/news/intermarche-christmas-2025
For years, Intermarché has held a specific crown in the French advertising landscape. The supermarket chain, alongside its agency Romance, has become synonymous with the ‘Christmas tearjerker’ — mini-movies grounded in realism, centered on human connection. But for 2025, the brand has thrown out its own rule book. The humans have (mostly) been swapped for woodland creatures, and documentary realism has given way to a painterly storybook world.
The resulting film tells the story of a wolf who, tired of being the villain, swaps his carnivorous cravings for culinary creativity to win friends. To pull off this ambitious hybrid of live action and 3D animation, the agency tapped two production powerhouses: Divine for the live-action bookends, and WIZZ (with directing collective Illogic) for the animated core.