Before prevalent social media, a static webpage and a few mailing lists could shake a brand.
My 1999 #Swatch #Protest archive shows how amateur radio operators used hand-coded HTML, listserv chains, and Usenet newsgroups to stop Swatch’s #satellite from advertising on their radio frequencies.
Relive the early-internet playbook here: https://vees.net/hobbies/hamradio/swatch-protest
#InternetHistory #DialUpDays #Space #DigitalProtest #ARRL #AMSAT

Swatch Protest of 1999 | Rob Carlson
In early 1999 Swatch set out to publicize its new “Swatch .beat Internet Time” by launching Beatnik, a grapefruit‑size “mini‑Sputnik” satellite from the Mir space station. The plan was to replay user‑submitted voice clips (each had to include the word beat) on the ham radio frequencies between 145.8 and 146 MHz. Because ITU rules forbid any commercial traffic on ham frequencies, the idea threatened to turn protected radio spectrum into a marketing platform.