Marihum Pernia at Interaction '23 in Zurich this March...

Marihum’s talk centered around technological innovations, AI and the undesirable consequences that can arise without the proper level of rigor.

#AI #ethics #designthinking #systemsthinking

This is why I love research! ✨

#uxresearch #userresearch #uxr #designresearch #ux #experiencedesign #experiencestrategy #designstrategy #businessstrategy #productstrategy #servicedesign #designthinking #productdesign

Trust the process of UX research.
It may not always be clear where it will lead you, but it will always lead you to valuable outcomes. Stay curious.

User research may become that undesired radically honest friend. However, as much as it will help prove if hypotheses are wrong, it will also provide insights to get them right.

#uxresearch #userresearch #designresearch #ux #experiencedesign #experiencestrategy #designstrategy #productstrategy #servicedesign #designthinking #productdesign