Mastodawn

Judy E A Davies Mar 8, 2025

Ian K. Rogers ikr?╭ರ_ಠ

I'm going to start calling this mapleturfing. Fuck US goods pretending to be Canadian.

Campbells' soup sold in Canada now has a maple leaf on the label. Their website has had a maple leaf next to their logo since October 2023.

Screenshot of "prepared in Canada" label here:
https://mstdn.social/@ianrogers/114126783956912696

Campbell's has not had Canadian manufacturing since 2018 when they shut down their last Canadian plant.

#Canada #BuyCanadian #mapleturfing #fakeCanadian

https://mstdn.social/@lester@mastodon.social/114122681471741937

Ian K. Rogers ikr?╭ರ_ಠ (@[email protected])

Attached: 1 image Worth noting there are a few version of Campbell's soup can packaging out there so I took a screenshot of this one for sale on amazon.ca (there's a double whammy for you). Note that the address on this Campbell's soup can is just a last-mile distribution facility. There has been no production at this location since 2018. It is not, in fact. "prepared in Canada". #maplewashing #mapleturfing #BuyCanadian #Canada

Mastodon 🐘

Liam Egan Mar 7, 2025

@ianrogers
@lester

Let the shaming begin - they asked for it by lying to #Canadians

#Canada #BuyCanadian #mapleturfing

Campbell's Soup is #fakeCanadian

Alexa Fontanilla Mar 8, 2025

@LiamEgan
#PostOfTheWeek (season 2):
Executives of The Campbell’s Co. lowered sales guidance for the fiscal year after a disappointing performance in the company’s Snacks segment and a companywide organic net sales decline in the second quarter ended Jan. 26.

Net earnings of $173 million, or 58¢ per share on the common stock, were down 15% from $203 million, or 68¢ per share, in the previous year’s second quarter.

Jo - pièce de résistance Mar 8, 2025

@LiamEgan @ianrogers @lester the quality has gone down so much, I stopped buying their stuff anyway. They changed the recipe of the cream of mushroom soup and it tastes like some weird filler now. It had tasted pretty much the same for at least 60 years. It was one of my comfort foods. Now it’s just annoyingly flavourless.

Lester Mar 8, 2025

@JoBlakely @LiamEgan @ianrogers I have been wondering about that. The last few times I started adding hot sauce to the soup to make it better, but now really need to switch it up for something else, or make my own

Jo - pièce de résistance Mar 8, 2025

@lester @LiamEgan @ianrogers I’ve added mushroom seasoning (from Asian grocers) truffle butter, more mushrooms…it’s not worth it. Going to learn to make my own mushroom soup. It was so nice to have something easy before. Now it tastes like cream of corn starch.

Tom Sheppard has moved Mar 8, 2025

@JoBlakely @lester @LiamEgan @ianrogers "Cream of corn starch" Good one! My wife and I used to like open face mushroom sandwiches with toast, mushroom soup, bacon, and cheese lightly broiled in the oven. For quite awhile we've been thinking there's something off and resorted to adding more salt—not a great idea given how much sodium is already in this combination. Needless to say, we seldom have it anymore. I like the idea of homemade soup. We've done that before. Time to do it again.

Jo - pièce de résistance Mar 8, 2025

@TWSheppard @lester @LiamEgan @ianrogers
That sounds amazing.

Tom Sheppard has moved Mar 8, 2025

@JoBlakely I told my wife about your corn starch comment and she totally agreed. She said she'd add a little thyme to spice up the soup a bit, but now the soup is so bland she's had to cut back or all we'd taste would be the thyme.

sleepy62🍁🛠️ 🖥️ 🔬 🌞Mar 7, 2025

@ianrogers
Ya Ive been noticing quite a bit of #Maplewashing these past few days.
I guess it was inevitable. Thanks for pointing out this one.

#Canada #BuyCanadian #mapleturfing #fakeCanadian

Ian K. Rogers ikr?╭ರ_ಠ Mar 7, 2025

@sleepy62 OOh maplewashing, I like that one, too :D

Ned Yeung 🍉Mar 7, 2025

I love how the trail on the C and the apostrophe before the s looks like single quotes. Like 'Campbells' is "Canadian".

Ian K. Rogers ikr?╭ರ_ಠ Mar 7, 2025

@ned Excellent observation, and from my own experience working in corporate branding, I'm certain it's not even a little bit accidental.

Comrade Weez Mar 7, 2025

@ianrogers you can tell the difference because the maplewashed version is pronounced 'camp bells'

EndicottRoad59 Mar 7, 2025

@ianrogers They're no more Canadian that I am.

clarkiestar Mar 7, 2025

@ianrogers cheeky buggers

@Paulatics - how about a federal law protecting use of the maple leaf or Canadian flag on products, restricting it to actually-Canadian products?

Pete Mar 7, 2025

@ianrogers Eggcelent naming!

cd ~Mar 7, 2025

@ianrogers check out the source. It sounds different from the post you're quoting. (It was in the replies, so you could have seen it yourself.)
Maybe there was a different event, but I can't find it.
https://mstdn.party/@lrt_writes/114123051559087118

Lisa (@[email protected])

@[email protected] wow! That's awful. I'd boycott them here in the US, but I never buy their soup anyway. Actually, it looks like perhaps the store put the maple leaf tag on it? https://www.cbc.ca/news/canada/windsor/buying-canadian-trade-war-freshco-1.7475613

Mastodon Party

Ian K. Rogers ikr?╭ರ_ಠ Mar 8, 2025

@cd_home there are different versions floating around out there, they do regional packaging.

Screenshot of "prepared in Canada" label here:
https://mstdn.social/@ianrogers/114126783956912696

Ian K. Rogers ikr?╭ರ_ಠ (@[email protected])

Attached: 1 image Worth noting there are a few version of Campbell's soup can packaging out there so I took a screenshot of this one for sale on amazon.ca (there's a double whammy for you). Note that the address on this Campbell's soup can is just a last-mile distribution facility. There has been no production at this location since 2018. It is not, in fact. "prepared in Canada". #maplewashing #mapleturfing #BuyCanadian #Canada

Mastodon 🐘

cd ~Mar 9, 2025

@ianrogers If you heat it in Canada, it's "prepared in Canada". I'm sure SCOTUS is with me on that one. /s
Take it with pride how afraid they are and keep going!

Log 🪵Mar 7, 2025

@ianrogers Eager to wave the flag to sell product, but not so keen when it comes to paying taxes.

Hobson Lane Mar 7, 2025

@ianrogers
I'm surprised the Canadian government or a consumer advocacy org or trade commission hasn't trademarked the maple leaf as a "logo" or "mark." They could then reserve it for certifying "made in canada" products and companies.
@gunchleoc

PursuitOfElysia Mar 8, 2025

@hobs @ianrogers @gunchleoc It'd be nice, though I suppose it could be legally problematic to implement (given the fair courts) as maple leaves aren't an original design, and naturally occur in many places

Hobson Lane Mar 8, 2025

@PursuitOfElysia.

The leaf logo on the Cambell's can doesn't look like a natural Maple tree leaf to me. It looks like it's designed to mimic the Canadian flag. It's clearly (to me, a USer) a logo. Any fair court or jury would see that. Crime requires intent, and that could be proven with a quick subpoena too. Courts deal with natural looking imitation trademarks all the time.

@ianrogers @gunchleoc

Hobson Lane Mar 7, 2025

@ianrogers
Interesting coincidence that Cambell's shut down their Canadian plants during the first Trump administration when he unilaterally withdrew from NAFTA and waged his first trade war on our most loyal neighbors (RE "our": regretably I have only US passport).
@gunchleoc

Steven Jones Mar 8, 2025

@ianrogers Imports should have mandatory country of import right on the front of the package complete with national flag in full colour too to make it very clear where it really came from.

If it just happens to make Canadian boycotts more useful then so be it, oh well what a shame, but freedom of speech and all and transparency too 🙄

@StevenNT @ianrogers I’m ok with stronger ‘label of origin’ laws, I am ok with y’all boycotting us due to Trump’s regime, but labeling gets messy so damn fast. I’m sure you’ve contemplated the challenge for complex systems like cars and computers, but is my frozen pizza US wheat, Italian cheese, Mexican tomatoes, Peruvian peppers, or Spanish cured meat? Who gets the flag for an order of Poutine?

Mike McRae 🇨🇦Mar 8, 2025

@ianrogers Is there a Canadian company that makes small stickers denoting a Canadian flag with a bar through it (ie: indicating not Canadian)? Would like to order a few thousand if available.

MidniteMikeWrites Mar 8, 2025

@ianrogers I’ve started taking to calling bullshit like this corporate kung fu. Companies don’t compete on price they compete on how much information they prevent you from having. This behavior is everywhere and I hate it and I’m trying to document it.

#enshittification #crapitalism #latestagecapitalism

https://misaligned.markets/corponomics-lethal-econ-kung-fu/

The lethal economics of corporate kung fu

Does competition in market capitalism incentivize increasingly cleverer ways of bypassing economic competition?

Misaligned Markets

Otto W Mar 8, 2025

@ianrogers Same as Timmies, not Canadian anymore, except in advertising.

Kid Mania Mar 8, 2025

@ottominati @ianrogers
" Same as Timmies, not Canadian ."

Can confirm Just like Molson's is now owned by fucking Coors.

Ian K. Rogers ikr?╭ರ_ಠ Mar 8, 2025

@clintruin @ottominati Yeah since the Molson-Coors merger the headquarters for Molson-Coors has been "consolidated" to Chicago & the original Montreal brewery has been shut down.

Ainsley Lowbeer Mar 8, 2025

@ianrogers Unfortunately, Mapleturfing and Maplewashing just sound like good clean fun on a Saturday night.

Melonie Mar 8, 2025

@ianrogers Their soup sucks so that also feels like a win, somehow...

dxzdb Mar 8, 2025

@ianrogers interesting! the Wikipedia side only mentions Canada on some article about blood pressure.

Karen D 🇨🇦Mar 8, 2025

@ianrogers
Not to side track your Campbell's convo, but Allen's apple juice cans say "Canada's No.1 choice" (or something) Not a Canadian product. Just something else to watch out for.

Brandon 🇨🇦Mar 8, 2025

@KarenDorman @ianrogers

They think they're the number one choice? I've never heard of them. When I think apple juice, the only name that has popped into my head my entire life is Sun-Rype.

Karen D 🇨🇦Mar 8, 2025

@TheDefiant604 @ianrogers
Huh. And I haven't seen SunRype apple juice except in kids' drink boxes. Maybe its an Ontario thing? I'll be looking harder now that's for sure.

Brandon 🇨🇦Mar 8, 2025

@KarenDorman @ianrogers

I usually buy the cases of one litre cartons from Costco, but the individual cartons should be in the juice aisles of grocery stores.

Canadian Crone Mar 8, 2025

@ianrogers Let’s not be fooled. Check thoroughly. #CampbellAintCanadian

Sheldon Mar 8, 2025

@ianrogers I've been trying to find a good online resource for Canadian products, but it's all so scattered. The one thing I've found that has gotten me further than most is by using the Shop app put out by Shopify to look for the word Canada.

Granted, we could also discuss that Shopify itself has some problems and it only helps you find Canadian sellers who may or may not be selling actual Canadian goods, but this is a storm and that's a port.

Sheldon Mar 8, 2025

@ianrogers I've found some still budding apps. One of them is Maple Scan. It's a barcode scanner, but the inventory of products in the app is still not very robust and the accuracy is not great.

It listed Campbell's soup as being a product of Canada and cited sources that actually report that Campbell's closed their Canadian plant in 2018 as you mentioned.

All of the apps are focused on Canadian audiences and there's not much I can glean out of that info yet. Hopefully once they get better set there'll be some buying advice for supporters south of the border.

Brandon 🇨🇦Mar 8, 2025

I absolutely LOVE that hashtag, #MapleTurfing

C2shinyC Mar 8, 2025

Campbell in Scots Gaelic means “crooked mouth”.

Toni M.Mar 8, 2025

A US brand is selling its products with the Norwegian flag on it throughout Europe.

Must be a new trend and maybe Tesla should adopt, too?

Asking for a friend.

Ericka Simone Mar 8, 2025

@ianrogers greenwashing but for greedy American corporations.

The Dubster Mar 8, 2025

@ianrogers Who uses canned soup anyway?

Clinton Anderson SwordForHire Mar 8, 2025

Why buy canned soup when it's so easy to make your own that tastes about 6 orders of magnitude better.....

Canadian Crone Mar 8, 2025

@ianrogers #MapleTurfing aka false representation. #CampbellAintCanadian despite its use of 🍁 in its labelling and advertising. #MapleTurfing

Fan of Shared Truth & Empathy Mar 8, 2025

@ianrogers Hilarious that American ad execs figure people are idiots. Maple-terfing indeed!

Sarah Taylor Mar 8, 2025

@ianrogers Fuck "designed in Canada". You mean you put both English and French on the label?

FlyPastRush Mar 8, 2025

@ianrogers You want soup Canada - Go with Aylmer Soup 🇨🇦

https://aylmersoup.ca/

Home - Aylmer Soup - Your Secret Ingredient

We are proud to have earned the trust of many home chefs, who not only use our soups to heat and serve, but as a base ingredient for many of their recipes.

Aylmer Soup - Your Secret Ingredient

✡️ 🇵🇸

anarchismhebrew

How stupid can a corporation be?