What would happen if we stopped asking, “How can this grow?” and started asking, “What is this thing’s natural size?” What if we evaluated projects not by their potential for expansion but their depth of impact within their chosen bounds?

Choosing to stay small, focused, and finite can be a radical act. It’s a declaration that some things are valuable precisely because they resist the illogic of endless growth.

https://www.joanwestenberg.com/you-dont-have-to-monetize-the-things-you-love/

You Don't Have to Monetize The Things You Love

My office is overrun with indie comics. Small press runs, hand-stapled zines, hardbound collections, beautifully risographed art books from creators who might never make another comic again. I buy them at small conventions, from Gumroad pages, from artists’ websites, and through Instagram DMs. Each represents a moment in time, a

westenberg.
@Daojoan @smallcircles Nice article. I did a fair bit of live trading of lps for a couple of years. I found that being decoupled from the Internets perspective of value gave me a USP and greater insights regarding what people actually wanted. Id the autonomy to price things of note at a more accessible price, as well as increase the price of unknown things higher to signal to people worth. As a result I could represent lots of niches better and create a safe space for the curious to experiment.
@Daojoan You're such an amazing writer. Day after day you absolutely nail such a range of contemporary issues.
@Daojoan The addiction to growth has destroyed a couple of bands I've been in. "Either we 'make it' till Christmas or I'm out" is an actual quote from a former band colleague (and former friend)who then left even quicker, leaving me to cancel a bunch of festivals and opener gigs and an entire written album.
Bullshit.
Most people in the industry I know who turned their hobby into a job just lost their hobby in the process. I work three jobs. I will never need to compromise my art.

@Daojoan Sustainability!

I know many people have already compared capitalist Must Always Grow mindset to unstaunched cancers.

But it's still a valid comparison, from my non-expert understanding of both.

@Daojoan Loving this so much.

For me there's one other aspect: The common assumption that everybody has to "exploit their own potential talents". Like this is the ultimate goal of human existence.

For me it's actually far more beautiful to see that there are artists who are insanely talented, but don't want to do exhibitions.. Or great athletes who choose to focus on going to college instead of trying to compete in the Olympics.

@Daojoan loved this, a beautiful articulation of ideas I've had for a long time

I would maybe go even further, rather than "and that's perfectly fine", I would say "and that's perfect"

Thank you for this

@Daojoan I've tried this a few times with online services, and the problem is if you are not willing to pay for advertising how do you make anyone aware of it?

Here is one: https://TheUnCloud.co/
Works great, I use it every day for large file transfer, but getting it into widespread use is hard.

I have another one that is a phone app, where I am thinking about selling the app on Play and also providing a free apk for those who want to sideload. Has anyone else had luck with this?

UnCloud

@Daojoan Very thought provoking article. Thank you.

@Daojoan

Optimise for usefulness.
Optimise for fun.
Optimise for truth.
Optimise for beauty.

Optimisation for growth is the way of the cancer cell.

@Daojoan Yes! But... sometimes the only way to keep something alive is by making it bigger one way or another.
All riiiight, i am going to go read what you mean by clicking on your link 😘

@Daojoan I do play several musical instruments - double bass, electric bass, guitar, appallachian dulcimer... I probably spent more money on instruments than on anything else in my life. All of this just to have fun, to play with my wife (piano) or just play some folk melodies to amuse myself.

I can't count how many times I've been asked when I'm starting a band. And people seem almost... offended? When I'll tell them, that "nah, I'm happy to just play at home".

@Daojoan Reminds me of the story from the guy who wrote Flappy Bird. He was so overwhelmed by the success that he pulled the plug.

Sometimes Money isn't everything.

@Daojoan

I actually don’t think art and money should mix at all.
Art and value yes. But money…. There is something icky happening with the consumer and the artist when the money talk comes up. The Focus shifts and it’s not about the art anymore. It about how much money can I generate and how much can i save.

I wish we had a different system.
But I don’t know how they would look like.

@Daojoan @DSCH

Thank you. Yes.

To these excellent thoughts, I’d add: “What if ‘scaling’ doesn’t mean growth, but sustainability? Scaling up in time instead of space?”

@inthehands @Daojoan @DSCH I ask about scalability as x approaches 0. That is, can the thing be efficient when it's no longer needed except at very small volumes.

@inthehands @Daojoan @DSCH Yes!

But… sometimes maybe not even that. Maybe it's just the thing for one time and place, and it should exist, but only there and then.

@inthehands @Daojoan @DSCH

We call that “chronological” scaling.

Our motto: Go slow and make things, lasting things, together.

@Daojoan

You very well describe many of the questions I wrestle with. How we can change direction: From the scorched earth we leave behind on the path fixed on infinite growth -> To one where we value other things than what fighting over finite resources brings the winner short time.

I believe it is possible and that it can include joy, health and a good life for both us and almost everything else that we share this planet with - the only known habitable one - on our journey into the future.

@Daojoan it's telling that this simple (and, truly, timeless) idea seems so fresh in this era.

@Daojoan

Timely. I just hit the bit about trees and "crown shyness" in Becky Chambers' second "Monk and Robot" #book.

It's a lovely image about balanced, stable growth, rather than acquisitive overcrowded unbounded growth.

@Daojoan

The most useful stuff that helped me lately had close to zero likes. The noisiest distractions offering a short lived dopamine boost but ultimately made my life slightly worse, had thousands of likes.

When I mention I post articles and videos on my blog, the first question is always "how many subscribers do you have?", so they can judge if its any good instead of seeing it and deciding on its own merits. I reply "no idea, my blog doesn't keep count and people subscribe via RSS."

@Daojoan I really, really love this concept. It is exactly what we need.