sorry, we know this is low-hanging fruit, just, we can't get it out of our head hours later
the horrible part is we don't think they were trying to horrify viewers!
so, like, cyberneticism conceptualizes all phenomena on the same ontological plane
the connection between this and computing is that a lot of computer people, ourselves included, have at some point in our lives thought that it would be nice to not be burdened by physical reality. pulling everything into the computer would be freeing.
They perceive only one flavor that matters: MINE.
@aud @ireneista Soylent is food precisely because it is uniform, texturelesd, and flavorless.
(To be sure, I have disordered eating that is adjacent to that, but I try not to warp that into a moral good.)
@randrews we're unconvinced - we do in fact think it's likely to be real videography, even if there was fancy editing to make the press look bigger
but, like
they made it very vivid. they show everything in detail. they clearly intended to produce a strong emotional impact ... well, they succeeded
@ireneista Reproducing movements is harder than reproducing at exactly what point a ceramic jar will crack though.
An alternate theory: suppose you were told to do that without just rendering everything. Would you start with an actual trumpet, an actual cookie jar, whatever? Or would you make something that _looks_ like a vintage thingy but actually has strategically-omitted weld joints or slots sawn out or a case made of rubber?
@randrews oh
well
honestly we have an easier answer
Apple wouldn't be the one selling you that
they cornered the music-playing-computer market, briefly, and noticing how smartphones made that entire market go away should be instructive
but that's not really the main point
@randrews most of the things you mention are things that there are already well-established companies that do it very well and have built a lot of trust in the specialized markets they serve
Apple can't outdo them at their own game
they can only outdo them by changing the game to be something else
@ireneista Again I'm with you in that I hate the message and the ad, I just think it's unlikely any actual vintage or valuable stuff was smooshed.
And that's a lot of what I hate about the message tbh: you're not saying "the iPad can do all this stuff!" you're saying "the iPad is made of a condensed slurry of all these things, after a ride in a Blend-Tec." I don't want the crushed bits of a lens, I want the lens structure, the complexity that's removed by crushing is why I like that gear.
@ireneista Anyway yeah. Hate the symbolism, don't really like the ad as a whole, was unlikely to buy an iPad either way, but almost certain the ad was faked, that's me. :)
(I have an android tablet. I use it for reading PDFs. A faster, thinner, Apple-ier, more-whatever-er tablet would... still display the same PDFs. I could spend the money on board games or lenses instead)
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