Irenes (many)May 8, 2024
Apple SVP of marketing, apparently: so our core message should really be that Apple will destroy all the things you love, and sell you a joyless piece of glass to replace them
Show threadIrenes (many)May 8, 2024

sorry, we know this is low-hanging fruit, just, we can't get it out of our head hours later

the horrible part is we don't think they were trying to horrify viewers!

Show threadIrenes (many)May 8, 2024
it's an ad in which musical instruments, fancy cameras, an arcade cabinet, pottery items, representations of well-loved characters, etc are all crushed by a giant press. very detailed videography of each thing being destroyed.
Show threadIrenes (many)May 8, 2024

so, like, cyberneticism conceptualizes all phenomena on the same ontological plane

the connection between this and computing is that a lot of computer people, ourselves included, have at some point in our lives thought that it would be nice to not be burdened by physical reality. pulling everything into the computer would be freeing.

Show threadIrenes (many)May 8, 2024
in reality, pulling everything into the computer does empower people to some extent, but the reason corporations want to do it has always been so that they can impose their own new constraints in the new context. the goal is not for humanity to solve its problems, but for corporate entities to be in charge of the problems and profiting by them.
Show threadIrenes (many)May 8, 2024
additionally - as we have come to understand through our own spiritual growth over the years - it turns out that some burdens are nice to have. some things you WANT to form an attachment to and be limited by. the people you love; the tools you use for creative expression; ...
Show threadIrenes (many)May 8, 2024
look at the resurgence of vinyl record sales: now that we all have the ability to access music however we want, free from physical constraints, it turns out that being deliberate about accepting SOME physical constraints can help you to have an emotional experience and lasting connection
Show threadCassandra is only carbon now
@ireneista I fucking love my typewriter, but I'm sure it would get crushed into unibody aluminum all the same. After all, the ability to edit, copy/paste, keep apprised of news, look up meanings, etc. are all seen as benefits in a word processor even as they distract from the meditative act of freewriting.
May 8, 2024 at 9:15pmWeb
Show threadIrenes (many)May 8, 2024
@xgranade yeah, absolutely