sorry, we know this is low-hanging fruit, just, we can't get it out of our head hours later
the horrible part is we don't think they were trying to horrify viewers!
@randrews we're unconvinced - we do in fact think it's likely to be real videography, even if there was fancy editing to make the press look bigger
but, like
they made it very vivid. they show everything in detail. they clearly intended to produce a strong emotional impact ... well, they succeeded
@ireneista Reproducing movements is harder than reproducing at exactly what point a ceramic jar will crack though.
An alternate theory: suppose you were told to do that without just rendering everything. Would you start with an actual trumpet, an actual cookie jar, whatever? Or would you make something that _looks_ like a vintage thingy but actually has strategically-omitted weld joints or slots sawn out or a case made of rubber?
@randrews oh
well
honestly we have an easier answer
Apple wouldn't be the one selling you that
they cornered the music-playing-computer market, briefly, and noticing how smartphones made that entire market go away should be instructive
but that's not really the main point
@randrews most of the things you mention are things that there are already well-established companies that do it very well and have built a lot of trust in the specialized markets they serve
Apple can't outdo them at their own game
they can only outdo them by changing the game to be something else