it's an ad in which musical instruments, fancy cameras, an arcade cabinet, pottery items, representations of well-loved characters, etc are all crushed by a giant press. very detailed videography of each thing being destroyed.

in reality, pulling everything into the computer does empower people to some extent, but the reason corporations want to do it has always been so that they can impose their own new constraints in the new context. the goal is not for humanity to solve its problems, but for corporate entities to be in charge of the problems and profiting by them.

additionally - as we have come to understand through our own spiritual growth over the years - it turns out that some burdens are nice to have. some things you WANT to form an attachment to and be limited by. the people you love; the tools you use for creative expression; ...

look at the resurgence of vinyl record sales: now that we all have the ability to access music however we want, free from physical constraints, it turns out that being deliberate about accepting SOME physical constraints can help you to have an emotional experience and lasting connection

anyway, this is a larger topic we struggle with as someone who went very, very deep in the inventing-things skill tree. there's a difference between choosing to free ourselves from an unwanted attachment, and forcing everyone else to do the same

there is a group, though, who do not struggle with this at all, and that's the executives who make the big decisions about corporate direction. they fully embrace the idea of destroying everything in their path and offering their own replacement for it. no desire to be self-critical at all.

@ireneista I keep having this weird criticism, in my head, of people like david whatshisface (the warner brothers CEO guy), which is so minor yet somehow won't leave my head: they lack taste. And I don't mean they're tasteless, although they are, or that I disagree with their taste, which I do; what I mean is they have absolutely no concept of flavor. He 'oversees' a huge company filled with creative (and almost certainly passionate) people and feels nothing, nothing, about destroying works and burning every copy. No one with any idea of taste, or flavor, whether 'good' or 'bad'...