We’ve just published an update about this Mastodon trial which has been running for the last 6 months – you can read it here: https://www.bbc.co.uk/rd/blog/2024-02-extending-our-mastodon-social-media-trial

We are going to continue our trial here for at least another six months while we share our findings internally and seek more engagement from other BBC teams. We are also planning to start researching ways to publish more BBC content using ActivityPub.

#mastodon #ActivityPub #socialmedia

Extending our Mastodon social media trial

An update reflecting on 6 months of our trial in the federated social media space

BBC R&D

Just a reminder that, in case you don’t already, you can follow our R&D colleagues who work on news innovation - @BBC_News_Labs - and our team creating digital tools for creators to explore: @Connected_Studio

And for more regular updates, our colleagues at @BBCRadio4 and @BBC5Live bring you the best of what’s happening on those radio networks!

@BBCRD A rolling track listing from the 6Music folk would be appreciated 🎧
@ben @BBCRD having the Six Music team on Masto would also be awesome.
@pyoor @ben @BBCRD *thumps table in agreement #BBC6Music
@Lazarou @ben @BBCRD to be fair, having met some other six music fans, I think most of the audience is on here already ;)
@ben @BBCRD i’d love to see a 6music account here or even accounts for individual deejays, but if a real-time playlist is what you’re after, they do have an account elsewhere that’s far better suited to that end: https://www.last.fm/user/bbc6music
bbc6music’s Music Profile | Last.fm

Listen to music from bbc6music’s library (1,538,777 tracks played). bbc6music’s top artists: Gossip, Porij, The Smile. Get your own music profile at Last.fm, the world’s largest social music platform.

Last.fm

@BBCRD @BBC_News_Labs @Connected_Studio @BBCRadio4 @BBC5Live

I've pointed out before that you have not added a Mastodon link to your list of socials on your home page. To increase visibility, please add a Mastodon link!!

@rotan @BBCRD @BBC_News_Labs @Connected_Studio @BBCRadio4 @BBC5Live agreed, it's like doing a trial without actually trying... Large media orgs like the BBC could drive huge numbers of people to Mastodon and drive growth and engagement across the board. As it is I've seen little or anything of the BBC content I know and love - news, weather, etc. and the brand continues to get diluted by bots and scam accounts trading on the BBC name.

@enmodo @rotan @BBCRD @BBC_News_Labs @Connected_Studio @BBCRadio4 @BBC5Live
Yes, by promoting those centralised platforms on the websites, the BBC is recommending people join Twitter and Facebook, telling people they are good. Thus driving people to toxic networks. But not towards any decentralised networks.

Then you say you are judging "how many people we’d reach" when you are actually 'influencing' where people are.

I must assume the BBC receive advertising money from those adverts?

This makes the BBC look out of touch.

@BBCRD @BBC_News_Labs @Connected_Studio @BBCRadio4 @BBC5Live
Mixed success in following these accounts. BBCRadio4 has sat on [Requested] forever.
@guardeddon Could it be related to your instance? It's not a restricted account and can be followed immediately.
@richlv
DonMt think so, checked with the instance operator. He couldn’t help.
@guardeddon Sorry to hear that. All that I can offer is "worksforme" :)
I doubt BBC sees anything to approve either.

@guardeddon

I had this with following someone, and it turned out it had glitched - they couldn't see the request, but when I unfollowed and followed again, it worked.

@unchartedworlds
I have done that a number of times. Two of the BBC accounts are fine, I’m shown as following. Others stuck as [Requested]. Somewhat annoyed that no-one connected with the BBC accounts has responded, it’s not as if they’re busy posting or each post garners a host of replies!

@guardeddon

Aaah right - well I hope you do get a reply!

@BBCRD @BBC_News_Labs @Connected_Studio @BBCRadio4 @BBC5Live I get wanting to think about News feeds carefully first but one thing I'm curious about is that I have a couple of bot accounts fed from different BBC News RSS feeds, and I know I'm not the only one

Do you have any feel for how many such mirror accounts there might be? I think that sort of discovery can be hard on the Fediverse but can you tell from the web server logs?

@BBCRD @BBC_News_Labs @Connected_Studio @BBCRadio4 @BBC5Live

Thanks for continuing to be a part of the fediverse. If I had one suggestion, it would be to please put more #ElisAndJohn content on the 5 live feed 😁

@BBCRD get 6 Music on here! (please!)

@BBCRD

i like the idea still but would very much like it if there was an official bbc news feed over mastodon

there are unofficial feeds but they could be on servers more likely blocked by other servers and one official feed would make it easier to find comments

@BBCRD Thank you, interesting. I'd be very happy if some BBC journalists with social media profiles on other platforms, for example Steve Rosenberg in Moscow, were present here as well. I very much enjoy his posts, but I do not enjoy having to use X to see them.

Topical news updates would be nice too, of course, but on the other hand we can already get them here through RSS-bots if necessary. I'm more interested in accounts I can interact with than simple news feeds.

@kallekn @BBCRD
BBC NI reporter and weather presenter @barrabest has been here since November 2022.
@BBCRD that's really promising news. Can't wait to hear more from you, and please get #6music on here!
@BBCRD @fediversereport Great to hear that! I'm excited to learn more about what you have in store. Thanks for the update...
@BBCRD I just wish the stations with accounts actually used them for engagement with the studio. Its still really weird the BBC radio stations only take comments from twitter/X now
@BBCRD Thanks for the update and glad you’re sticking around. I would love to see BBC News join in.
@Jeremiah @BBCRD Seconded! I'm surprised mirroring the Xitter news accounts onto here (officially) wasn't the first step really, just to get some feel for daily reach and engagement.

@BBCRD This is a very encouraging post.

Your commitment to transparency and carefully explaining what's going on is also admirable.

Hope to see you here for many years to come!

@BBCRD I'd also like 6music on here. People are asking.
@BBCRD
amazing! "So far in the trial we’ve amassed around 60,000 followers across our six trial accounts, and we have had to do very little moderation of replies associated with our content. Reassuringly, most of the comments and feedback have been positive, welcoming both our interest and the way we have set things up.We’ve had really encouraging levels of engagement(i.e. replies, re-posts and likes) on Mastodon."

Nice, glad you're sticking around and finding it encouraging.

"...most of the comments and feedback have been positive, welcoming both our interest and the way we have set things up. We’ve had really encouraging levels of engagement(i.e. replies, re-posts and likes) on Mastodon. For some equivalent posts we’ve seen significantly larger engagement numbers for Mastodon compared to X/Twitter, particularly given the relative sizes of different platforms. We think this is partly due to the culture of Mastodon, and partly because of some of the topics we’ve posted about."

@BBCRD This is heartening news, thanks for all the work that's gone into this.

Would love to see 6Music and Radio 3 here.

@BBCRD I had a brief panic upon reading "Mastodon trial" and fearing someone had been sued.
@BBCRD
Great to have #BBC on #Mastodon.
The @BBCNews feed is fine but a separate feed for #sport would be ideal.

@BelfastRoadster

The link you post is *not* to the BBC at Social.BBC but rather to a content aggregator:

@BBCNews @ press.coop

Press.coop currently has one (1) active user

Here: https://fedidb.org/network/instance/press.coop

It aggregates content (a lot of it as an rss bridge) and publishes as its own

"Press.coop imports RSS feeds from popular press sites to the fediverse, and is operated as a public benefit by hello.coop"

Here: https://press.coop/about

cc @BBCRD @BBCNews

FediDB - Fediverse Network Statistics

Fediverse Network Statistics

@FinchHaven @BBCRD @BBCNews Ah. That explains a lot. Thanks 👍
@BBCRD
Please - get #6Music on here! 🤞🏻
@BBCRD Something broke - it takes a while, and even the URL that's indexed by search engines now gives 404.
@BBCRD Aaand it's back, pass thanks to the team fixing it :)

@BBCRD A few small typos :)

"up.We’ve"
"onnews"

@BBCRD

Read the report you linked to.

There's a general problem for the British News Media. They may not always be liars, but that's the way to bet.

The current style I see on Twitter struggles to be more than clickbait. The news page and the social media entry amounts to a repeated headline. The alleged AI driving an algorithm might make that work, but can it work for the Fediverse?

It's not the same as the liar problem, but get on to a phone screen and what space do you have? It's not a TV or a newspaper or a computer monitor but it changes how you communicate with the user.

The details and differences matter.

@BBCRD

And the I remember that "Read" and "Read" look the same on a screen but have different sounds and meaning and usage. And what was in my brain gets warped because of that.

@BBCRD "n. For some equivalent posts we’ve seen significantly larger engagement numbers for Mastodon compared to X/Twitter, particularly given the relative sizes of different platforms" Interesting
@BBCRD Hey, why aren't you over at Bluesky? :)
@nafnlaus @BBCRD They'd have to do loads more moderation over there, here it's mostly a "fire and forget" job

@furby @BBCRD I can only conclude based on this that you're not at Bluesky, because that doesn't describe it even remotely.

Also, you're not the BBC.

@nafnlaus and you’re some guy posting on the public internet. replies happen ;)

edit lol lil twerp blocked me for that 😆 what a hard life he must have