We’ve just published an update about this Mastodon trial which has been running for the last 6 months – you can read it here: https://www.bbc.co.uk/rd/blog/2024-02-extending-our-mastodon-social-media-trial
We are going to continue our trial here for at least another six months while we share our findings internally and seek more engagement from other BBC teams. We are also planning to start researching ways to publish more BBC content using ActivityPub.
Read the report you linked to.
There's a general problem for the British News Media. They may not always be liars, but that's the way to bet.
The current style I see on Twitter struggles to be more than clickbait. The news page and the social media entry amounts to a repeated headline. The alleged AI driving an algorithm might make that work, but can it work for the Fediverse?
It's not the same as the liar problem, but get on to a phone screen and what space do you have? It's not a TV or a newspaper or a computer monitor but it changes how you communicate with the user.
The details and differences matter.
And the I remember that "Read" and "Read" look the same on a screen but have different sounds and meaning and usage. And what was in my brain gets warped because of that.
BBC Research & Development
Wolf_Baginski