When people say “RSS is dead” what they really mean is “we couldn’t figure out a way to monetise RSS.”

🔗 https://adactio.com/notes/20871

February 10th, 2024, 10:22am

When people say “RSS is dead” what they really mean is “we couldn’t figure out a way to monetise RSS.”

@adactio it's working as (probably) designed, then. Good.

@adactio Depending on what the feed is you could probably insert adverts.

In a similar vein to those "advertorial" news items or the adverts that appear in your inbox on some free webmail providers.

Whether anyone would pay for you to do so though, especially since RSS is dead.😏

@snail @adactio podcasts use rss, and typically have advertisements inserted
@adactio Not as dead as that site - it's serving a cheeky little 503 error 😀
@adactio well, since WordPress has it active by default. I suspect many people don't even know their website supports rss 😅
@adactio podcasts seem to have found a way!
@adactio which is funny because I know some successful podcasts, financing themselves via a "premium subscription". That is basically a password protected RSS feed for premium episodes.
@adactio tem alguma alternativa melhor?
@adactio probably true, but also: the late majority only notices technology that is heavily advertised. For that, it has to be monetized.
I guess that's why we can't have nice things

People also say “RSS is dead” because when properly deployed #RSS becomes invisible (#podcasts).

@adactio

I'm suffering from a severe RSS feed addiction ... There is always one more to add.

#RSS
#FeedAddiction

@adactio Which would be a nonsense attitude to take, given how easy it is to monetise.
* Subscriber-only RSS feeds
* Choice between full-text RSS for subscribers and truncated-text for free readers
* Literally all of podcasting

What I think they really mean is "we couldn't figure out how to add data analytics into it" or "We couldn't have absolute total control over who subscribers share private RSS feeds with" - both of which are non-problems.

@LonM exactly what ars technical does for example. Full text rss would enough reason to pay for me.
i wish lwn had rss.
@thaodan yep. full text RSS is what convinced me to subscribe to Ars in the first place.
@adactio Also, a special place in Hell for people who only put the titles of articles in their RSS feed, rather than the article itself.
@metaning @adactio some actual news sites (for example GMA Integrated News in my country) does that. Sometimes even worse.
@adactio For journalists or pretty much anyone who wants to follow many websites closely, RSS is irreplaceable. There’s nothing else close

@adactio

But... That's just not true on this chronological ordered feed Dave W. worked on called RSS 2.0 which is on the #fediverse built in to #mastodon is it?

#ProTip : Just add ".RSS" to this like so:

https://infosec.exchange/@infosec_jcp.rss 👈⚠️ #RSS2PointOh

Must be a problem with the #OpenWeb that designed around the whole #ClosedWeb #Meta algorithmic timeline ? Huh. Interesting #F8 talk there at the S.S. #CSAMfinkD in Menlo Park when it #Marktanic's? 🏔️💥🚢 #SoMeta! #fail

@adactio @lisamelton Ohhhh….i see what you did there. Nice!
@adactio I had a bit of a hard time to start using RSS, but after I have found @feeeed I’m using RSS daily for my news consumption.
@adactio I use rss daily. It is alive and well, and because no one could figure out how to monetize it, ir is still largely under control of the FOSS community.
@[email protected] dead is just what maintstream doesn’t use. We can still see irc, mailboxes, nntp, xmpp, … even many people still use it on a daily base, doesn’t mean it would have a general meaning or importance for the whole user base. Yes, I consume all my news by RSS and out of my nerd bubble, not a single person knows what that is. So yes, it’s dead.

@adactio

Neither can they crypto-ize it.

RSS is as dead as radio, terrestrial TV, snail mail or cable phones.

Why are some people so eager to pronounce things dead? Wishful thinking?

@adactio RSS still works like a charm, you get to realize it once you close your Facebook, X, Instagram, and other useless social network accounts. And the fediverse let you feed your posts on RSS, what's not to love about it?
@adactio Google played a role in it. Then, the majority of RSS is removed by social networks, too. I'm not too fond of it.
@adactio @matt I think examples like @gruber's sponsored posts, which I guess are mainly read via RSS, prove the opposite.

@adactio please don't give them ideas about monetizing it

Edit: in all seriousness though, if it ain't broke, don't fix it

@adactio Well one of the inventors of RSS was tragically driven to suicide.

https://www.engadget.com/2013-01-13-activist-rss-creator-aaron-swartz-dead-at-26.html

Activist, RSS creator Aaron Swartz dead at 26

On Friday, the 26-year-old polymath Aaron Swartz was found dead in his apartment, the result of an apparent suicide. Swartz contributed his intellect and...

Engadget

@adactio
If #RSS cannot be monetized, that just means it succeeded.

It was designed to be a format for openly sharing things.

@humbird0 @adactio RSS absolutely can be monetized. E.g. Patreon provides private feeds for paid content. You can put RSS behind authentication (e.g. HTTP basic auth) and give paid access to it.

What's much harder with RSS is surveillance. Fetching a feed doesn't mean a view. A feed has multiple items in it and it makes it hard to know which items were read and which were not. Most readers pre-fetch and cache images (so you can't rely on that for metrics) and do not allow JS (so you can't rely on that for metrics either).

In other words, RSS can't spy on readers even half-decent and that upsets some people. But I think it’s exactly why it should be celebrated.

@adactio who even says that?
@adactio -- the meme was started by a few VCs and tech influencers in the 00's. A bunch of VCs had RSS startups, hired people who didn't know anything about it to run the companies. Since then it's been a choice phrase for people with low emotional ages, the kind of kids who, if they were losing a game, would throw the whole board in the air.

@adactio idk, RSS is dying though.

It's pretty much THE standard for podcasts and yet most podcasts now are an iHeart, iTunes, or Spotify specific URL.

Every day it becomes more and more centralized because normal users have no consistent means to providing syndication in a distributed way. Maybe "it is being centralized" doesn't look like death but the more centralized it becomes the easier it is to flip the switch and kill it for good.

I'd love a world where RSS was easier to work with and didn't require a lot of tech and hosting to even begin to use.

@adactio in fact it was acting against monetising, because you were able to just get the gist of the content pure and simple, without a metric shitton of layers of garbage in the form of ads, tracking, analytics, notifications, chat popups, cookies and newsletter signups. RSS's problem was that it served to clients needs all too well, and the marketing and analytics got nothing out of it.