A bit of #OMN history: after the first wave of the #openweb was enclosed by the #dotcons, every few years a "new" solution appears promising to give power back to people and communities. Most of the time it simply repackages the same #dotcons power structures in a different form.
#web3 is a good example of this, it is the #closedweb rebuilt as an astroturf "grassroots" movement, wrapped in the language of decentralisation while remaining driven by speculation, investment, and control.
This is why so much of the #mainstreaming embraces it. It fits neatly within existing assumptions about ownership, markets, and power. In other words, it feels like "common sense".
The real challenge isn't new branding. It's rebuilding the social foundations of the #openweb.








