The person who created the format said the soft G pronunciation was a play on the Jif peanut butter slogan: βChoosy developers choose GIF.β
The soft G vs hard G English pronunciation rules generally are based on whether the word initially came from Latin or Greek. Since GIF doesnβt come from either it leaves lots of room for either pronunciation in English.
I added GIF87a image capability to software I was working on in like 1988 and back then everyone pronounced them JIF images incl on CompuServe where they came from, and as far as Iβm concerned the only thing a hard-G pronunciation signifies is that someoneβs a latecomer.
The tables will turn, have no fear. By 2040 or 2050 when net-newbies pronounce Google as βgo-oh-gleβ and Apple as βepp-lehβ and TikTok as βteek-took,β you cranky curmudgeons you will finally understand.
Hopefully.
@drmaddkap
I reconcile it thus:
Its creator who created spec 87a was allowed to be a doofus and decree that it be pronounced like peanut butter, because he created it.
But then CompuServ came out with 89a.
By all the nonexistent authority vested in me, "GIF" (with a soft G) refers explicitly to 87a, and "GIF" (with a hard G) refers to all versions of the format including and subsequent to 89a.
In both gif and jpeg the first letter is silent.
Rijht!
@drmaddkap From V.E.R.A. -- Virtual Entity of Relevant Acronyms (February 2016) [vera]:
JIF
JPEG Interchange Format (JPEG)