Yes I know the creator of the GIF said it is supposed to be pronounced "JIF". But he's dead, and I don't care if he's rolling in his jrave right now.
@drmaddkap if he's rolling, it's at a low framerate and takes up an unreasonable amount of space in the graveyard
@drmaddkap Why JIF if the G stands for GRAPHICAL?

@dgans

The person who created the format said the soft G pronunciation was a play on the Jif peanut butter slogan: β€œChoosy developers choose GIF.”

The soft G vs hard G English pronunciation rules generally are based on whether the word initially came from Latin or Greek. Since GIF doesn’t come from either it leaves lots of room for either pronunciation in English.

https://en.m.wikipedia.org/wiki/Pronunciation_of_GIF

Pronunciation of GIF - Wikipedia

@chrisbrennan Thanks. I expect I'll stick with the hard G, since it and my name are alliterative.
@dgans also the closest word is gift so it makes perfect sense to me that GIF is pronounced like gift without the t.
@Bronwyn @dgans gin is even closer
@grantelliott @dgans it’s not closer than gift, no. Gift and GIF share three letters!
@grantelliott @dgans Although gin could be a gift in the right circumstances.
@chrisbrennan but G stands for graphic and graphic comes from ancient Greek, so hard sound @dgans
@prex @chrisbrennan @dgans I just looked that up https://en.m.wiktionary.org/wiki/graphic then I found your toot...
graphic - Wiktionary, the free dictionary

@dgans @drmaddkap on top of which, jif is already an extension for a different graphics format.
@dgans @drmaddkap You will need a seance to find out.
@drmaddkap he later retconned it and said that most people preferred the pronunciation with a hard g, so that is how it was officially meant to be pronounced going forward.
@drmaddkap "The creator said it's JIF!" Well I haven't heard anyone call SCSI "sexy" either
@TomAFox @drmaddkap
neutral good: scuzzy
neutral bad: ace-see-ace-eye
chaotic bad: sexy
@TomAFox @drmaddkap to be fair, it was a missed opportunity.
@drmaddkap He would probably call it his jrave.
@drmaddkap He loved working with jraphics.
@drmaddkap "IT IS PRONOUNCED 'JIF'."

"...Right, Jod, whatever you say."
@drmaddkap I assume you also pronounce β€œjpeg” with an β€œf” sound. That’s fubar (pronounced with an β€œah” instead of β€œoo”) ;)
@drmaddkap
I expect you prefer Jay-Feg anyway.

@drmaddkap

I added GIF87a image capability to software I was working on in like 1988 and back then everyone pronounced them JIF images incl on CompuServe where they came from, and as far as I’m concerned the only thing a hard-G pronunciation signifies is that someone’s a latecomer.

The tables will turn, have no fear. By 2040 or 2050 when net-newbies pronounce Google as β€œgo-oh-gle” and Apple as β€œepp-leh” and TikTok as β€œteek-took,” you cranky curmudgeons you will finally understand.

Hopefully.

@drmaddkap He was probably a fan of gin.
@drmaddkap craziest covid death yet
@drmaddkap He also did it by showing a slide saying "It's pronounced JIF not GIF", which I think speaks for itself...
@oolivero45 Everyone knows that was meant as a goke. We all had a jood laugh.
@oolivero45 Also if you have to spell it WRONG to make people pronounce it write, then you’re saying it wrong.
@drmaddkap Don’t worry, he wasn’t a linguist. What did he know about it?
@drmaddkap @Gargron it's the jift that keeps jiving.
@drmaddkap It's an acronym....it has no proper pronunciation. Say it how ever you want.
@thundergod97 I say it β€œjay-peg”.
@drmaddkap @thundergod97
JPEG pronounced with a
J jay-peg or
J like spanish H kha-peg
J like german Ya yah-peg

@drmaddkap
I reconcile it thus:

Its creator who created spec 87a was allowed to be a doofus and decree that it be pronounced like peanut butter, because he created it.

But then CompuServ came out with 89a.

By all the nonexistent authority vested in me, "GIF" (with a soft G) refers explicitly to 87a, and "GIF" (with a hard G) refers to all versions of the format including and subsequent to 89a.

@DopeGhoti @drmaddkap idk if I can resist the urge to just start saying this as if it were fact to people who won’t bother to check
@parker @drmaddkap
Feel free, I'll take the heat.
@drmaddkap @Gargron so the gist is, a gift of gin is good. gee whizz what a mess.
@drmaddkap πŸ™πŸΎ πŸ’¦ ✝️ πŸ‘Ή 🐺

@drmaddkap

In both gif and jpeg the first letter is silent.

@jetton you sir are a genius
@drmaddkap @jetton
Technically, everything in a GIF is silent.πŸ€–
@drmaddkap I pronounce it as jif just because I can and people find it annoying πŸ˜‚ As a teacher, I always add the background so they understand (but don't care). I never understood why the J-sound though, since yeah, it stands for graphics. But maybe he just loved Jif. Which, in the Netherlands, used to be the name for a fluid abrasive until they wanted to sell it more internationally and rebranded as Cif, which sounds like a disease. But oh well πŸ™„πŸ˜Š
@drmaddkap : I don't think I've pronounced it twice the same way in my entire life, I've stopped caring, context will be key.
...Come to think of it, I might have said "yif" once.
@drmaddkap frankly, my dear, I don't jive a damn.
@drmaddkap one more reason to switch to #JpegXL is that we can leave the old GIF debate and replace it with a more interesting one on how to pronounce #JXL (I vote for jeexel)
@drmaddkap
If he wants us to pronounce it Jif he should have spelt it J-I-F ... Not going to accept any arguments about this.

@drmaddkap From V.E.R.A. -- Virtual Entity of Relevant Acronyms (February 2016) [vera]:

JIF
JPEG Interchange Format (JPEG)

@drmaddkap Gif is pronounced just like Geoff and gaol.
@drmaddkap We don't say Japhical Interchange Format, why tf would we say Jif!?