This is the Facebook playbook: you lure in publishers by promising them a traffic funnel ("post excerpts and links and we'll show them to people, including people who never asked to see them"), and then the rug-pull: "Post everything here, don't link to your own site. Become a commodity supplier to our platform. Abandon all your own ways of making money. Become entirely subject to the whims of our recommendation system."

1/

Next will be: "We block links to other sites because they might be malicious."

Then some kind of "#PivotToVideo."

Probably not video (though who knows?) but some other feature that a major rival has, which Twitter will attempt to defraud its captive, commodified suppliers into financing an entry into.

In case you were wondering, yes, this is canonical #enshittification

Lure in business customers (publishers) by offering surpluses (algorithmic recommendation and an ensuing traffic funnel). Lock them in (by capturing their audience and blocking interop and logged-out reading).

Then rug the publishers, clawing back all the surpluses you gave them and more, draining them of all available capital and any margins they have, until they die or bite the bullet and leave.

I would also give good odds on this leading to a revivification of the "Pay us tens of thousands of dollars a month for a platinum checkmark and we'll actually show what you post to the people who asked to see it."

That will be pitched as the answer to publishers' complaints about not wanting to turn themselves into commodity Twitter inputs. It will be priced at the same (or more) as the revenues publishers expect to lose from being commodified, making it a wash.

All of this seems to me to be an "unfair and deceptive business practice" under Sec 5 of the #FTC

If I sign up to follow you because I want to see what you post, and Twitter shadowbans your posts unless they are formatted to maximize your dependence on Twitter, they have deceived me, and are being unfair to you.

This is *very* analogous to the #NetNeutrality debate, where a platform blocks or deprioritizes the things its users ask to see, based on whether the suppliers of those things are its competitors.

I've written about how an #EndToEnd principle for social media could be enforced under Sec 5 of the FTCA, how it would address this kind of sleazy practice, how it would be easy to administer, and wouldn't form a barrier to entry for new market entrants:

https://pluralistic.net/2022/12/10/e2e/#the-censors-pen

Pluralistic: Freedom of reach IS freedom of speech (10 Dec 2022) – Pluralistic: Daily links from Cory Doctorow

@pluralistic

Hmm, so #darkpattern usage of deceptive #UIUX practices is becoming a court talking point for platform #Enshitification. Nice. πŸ’―β™»οΈπŸ‘¨β€βš–οΈπŸ‘©β€βš–οΈβš–οΈ

But the metrics question for the blue.πŸŽƒ Pail CTO type is 'Is the CEO ~nice when showing her home screen?' πŸ™Š

@infosec_jcp @pluralistic you mean this?
Of the CEO of XXX ("Quality" of triple A so triple X) in that recent interview where she interrupted the interviewer the whole time

@Little1Lost @pluralistic

Wait. This πŸ‘‡?
Citation:
https://infosec.exchange/@infosec_jcp/110883715251828833

Maybe CNN was href'ing this kinda example πŸ‘‡πŸ™ŠπŸ™‰?

Citation:
https://infosec.exchange/@nickmartin@masto.ai/110919378533154169

Edit: Aha! Linda home screen images via Enhance⁴ , lol πŸ‘‡πŸ™ŠπŸ™‰? 🀦

Citation:
https://infosec.exchange/@infosec_jcp/110901175741844785

πŸ™‰πŸ™ŠπŸ˜ΆπŸ€¦πŸ˜πŸ‘€πŸ‘€πŸŽ

@infosec_jcp πŸ†“πŸ¦πŸˆπŸƒ done differently (@[email protected])

Attached: 1 image @[email protected] Actually I counted and, lol, it's three X's, but it's in the below twipp. 😹 Citation πŸ“° πŸ”— πŸ‘‡

Infosec Exchange

@infosec_jcp @pluralistic i meant the recent interview a few days ago at 15:42 where the screen is very much visible: https://youtu.be/hYymRU-bfpQ?feature=shared&t=942

and the 𝕏 X  @x is beautiful πŸ’— πŸ’— πŸ’—

Linda Yaccarino defends Elon Musk, X, and herself at Code 2023 [FULL INTERVIEW]

YouTube
@pluralistic And yet some people think things like this are a good idea.
https://m.slashdot.org/story/411487
Slashdot

@pluralistic This also reflects the pattern, going back to the beginning of the WWW, of deliberately undermining its fundamental design principles; in this case, part of the point of hypertext is that people aren't locked down to one site. Which, come to think of it, also echoes the much older pattern of trying to lock down nomadic people.
@pluralistic This is the kind of shit that should perhaps be nailed to the wall in a digital Bill of Rights.
@pluralistic FB does that too
@CharleneTeglia Agreed. The first sentence in this thread is "This is the Facebook playbook."

@pluralistic @CharleneTeglia

Hmmm, I also read right past that opening sentence. D'oh.

I don't follow how people (try to) monetize on Facebook, so can I get some confirmation: Not only did FB try to do this, but they successfully did it, and have been doing it for X years?

@pluralistic And I somehow read right over that, doh
@pluralistic
If only there was any actual enforcement behind FTC violations, that would be nice 😩
@Lazarou

@pluralistic Word!

(of course, I didn't really expect better from The Elon... doesn't make it right, though!)

@pluralistic Someone should come with a nice catchy name for this kind of business practice.
@pluralistic This also shifts the ad-viewing traffic to X/Twitter's advertising, instead of the advertising on the publisher's site.
So X/Tw gets to charge premium prices to advertisers, while also charging a premium price to the publishers for traffic and engagement. Essentially double-dipping on the same resources - X/Tw users' eyeballs
@pluralistic they've already tried pivot to video a couple of times - hence the Tucker Carlson show there. Blocking links to other sites, as well as slowing them is already part of the playbook.

@KevinMarks @pluralistic

But DeSantis launched and then... Titanic's? idk about the πŸ” or πŸ— day got skipped iBet re: Tucker πŸ”

@pluralistic I wonder if Twitter will be as helpful as YouTube, whose notification options include one for being told what to do as a creator.

I imagine this is why so many YouTube videos are now 35-45 minutes long. They are unwatchable, even though creators spend days or weeks on them. At some point it becomes a cruel joke on all users.

@rbellinger @pluralistic maybe those YouTube videos are not meant for human appreciation, but only for machine learning πŸ˜‡πŸ˜‰
@rbellinger @pluralistic I noticed a ton of YouTube videos aim for 10 or 20 minutes, even if they only really had 5 minutes worth of content. I would rather they be concise, but the algorithm has asserted itself and creators are following the money.

@rbellinger @pluralistic

Hmm, this explains all those desperate employees at X talking about the checks they are getting to create 'long form boring videos' about their 95% down traffic from usual platform as a service that somehow monetized only ~0.7% of the Userbase because no one is there but... Bots? idk.

Bots don't buy shit do they? If they do do you want them to buy your shit though? You do? For real? πŸ™ŠπŸ™‰πŸ“²πŸ’©

@rbellinger @pluralistic

A few years back, Many Youtube creators went to 10+ minute video. The algorithm promoted 10+ minutes, and longer videos could also have more than one ad. The amount of sudden padding for what often was 3-5 minutes of content was incredible and often unwatchable.

@TonyJWells @rbellinger @pluralistic It still frequently is. There's browser extensions devoted to crowdsourcing the marking of portions of videos to allow viewers to skip ads, long intros, digressions, etc.

@rodneylives @rbellinger @pluralistic

Some of the sponsor sections can be 1/3 of the video!

@TonyJWells @rbellinger @pluralistic "If you are reviewing a product, show yourself buying it at a store and walking home. Don't start opening the package until 4 minutes and 57 seconds. After the ad break, hold up the clear plastic shrink wrap, flip it back and forth to show both sides, and comment on the ease of removal. Struggle to grasp the box tab before using a tool to cut it open. Comment on the box being high quality or environmentally conscious. Shake out the warranty card before..."

@NIH_LLAMAS @rbellinger @pluralistic

In my next video, I'll press the power button.

@TonyJWells @rbellinger @pluralistic man I hate it when videos spend the first 5 minutes following the creator to the coffee shop for no reason

@TonyJWells
@rbellinger @pluralistic

TBF, quite a lot of those shorter videos were also unwatchable.

@TonyJWells there was a trend to go shorter, too, for a while. I personally like to have a mix of short, medium and long videos. Depending on how much time I want to spend. Especially in the retro-tech community there are some repair or deep dive videos that thake 40-45 minutes and it’s totally fine.
@rbellinger @pluralistic With respect, many of us enjoy longer form videos. They can be good or bad depending on the creator, obviously, but being long doesn't make something bad automatically, any more than something being short makes it bad.
@pluralistic They tried this (blocking links) with Mastodon and Linktree links in the past but had to revert it due to backlash. I can definitely see them trying it again

@pluralistic they already tried and failed to do long form video at least

"Tucker Carlson’s Twitter show is haemorrhaging viewers with 85% drop from first episode, reports say"

https://www.the-independent.com/news/world/americas/us-politics/tucker-carlson-twitter-show-viewers-b2372669.html

Tucker Carlson’s Twitter show is haemorrhaging viewers with 85% drop from first episode, reports say

While his first show attracted 26.7m video views, the subsequent episode reportedly attracted half as many

The Independent

@pluralistic hasn't he already been pushing video pretty hard lately?

I think he was highlighting both pre-recorded and live streaming. Even did some game streams himself to show it off.

@pluralistic i love how this is just like, "start a blog." i mean, i feel like the logical end of all this is... blogger, 1999?
@nerdseyeview @pluralistic
This works on multiple levels. Remember what the search landscape was like in 1999? Getting that fragmented again.

@FeralRobots @nerdseyeview @pluralistic

Let's remember WordPress only started in 2003.
Before then it was blogger.com etal, and everyone trying to corral you into their walled garden.

@gnoll110 @nerdseyeview @pluralistic
I was there. RSS existed. Blogger was one option; there were others. It wasn't turnkey, but then neither was WordPress, not really - not meaningfully more than, say, MoveableType.

"Walled Garden" usually means no interop, doesn't inherently mean easy data portability.

I saw ppl port Blogger to other platforms. Wasn't turnkey - but then it's not turnkey now. As audience broadens, standard for what constitutes 'turnkey' portability will get more rigorous.

@FeralRobots @gnoll110 @pluralistic i mean, sure, hell, i hand coded an HTML site. i'm an gd internet dinosaur. but these old versions were not so easily turned to garbage by everyone trying monetize every god damn thing, and that's kind of the point.
@FeralRobots @gnoll110 @pluralistic that walled garden was full of holes in the fence for sure, and it was easy to share, regardless of platform because it was (mostly) just open links.
@nerdseyeview @pluralistic I've been seeing a bunch of reminders from tech people I follow to just have a blog, because then at least you have your content & history when you leave whatever enshittified platform you next leave. And they're reposts of reminders they were putting out 5, 10+ years ago so not to do with XFormerlyTwitter.
aah, late 1990s, the peak of human civilization, according to the ultimate AI the built the Matrix
@pluralistic it is most likely also why X has just removed both the "excerpt" and the URL itself (!) in link rendering - this way one is less tempted to click on it. Good, enshittification of that platform continues.
@pluralistic Interesting how he makes it sound like these are the decisions of an autonomous entity and not his own.

@atlan @pluralistic It reminds me of police reports where the vehicle struck and a weapon was discharged.

Honestly it also reads like someone better at the written word is working on his posts, too

@pluralistic
The sooner that dumpster fire burns down, the better.
@pluralistic Did you see that pranksters are tweeting links to stories on Elon, so that his smirking mug shows up, but then adding their own headline? E.g.:
@jef @pluralistic
Well let's face it, that's absolutely how this dude is going to die.

@TheGreatLlama @jef @pluralistic

With Elmo, I always assumed he would expire while attempting auto-fellatio

@jef @pluralistic

You say 'smirking mug', and I just now realized how much that image makes him look like a human face projected on a coffee cup.

@jef @pluralistic the law of unintended consequences has some seriously punitive if occasionally quite humorous sentencing attached for violators of said statute.
@jef I don’t usually engage with hellsite/musk stuff, but I like this one.