Since being laid off from Twitter, a lot of folks have suggested I write a book. It makes sense given my career and experiences, not just Twitter, but in applied responsible AI.

What they don’t know is I’ve been fiddling with a proposal for years and have backed off from four different agencies because of the deeply ingrained stereotypes that exist of what books are expected of someone like me 1/

First, what is “someone like me”? Hyper educated, liberal, woman, minority, child of immigrants, worked in tech, held a management position.

Let’s break down the feedback I hear. First, it’s “accessibility” - people love smart women as long as they don’t sound smart. People love minorities in power as long as we don’t sound too authoritative.

I get feedback that introducing new concepts and using words like “sociotechnical” is not accessible if I’m not writing an academic book (I’m not) 2/

I make it clear in my proposal that the book I’ll spend my time on is more akin to the impact of Kahneman or Gladwell or Dawkins or Harari (even if I don’t nec like all of them as humans). This is where the “hyper educated” part becomes a liability. I don’t have it in me to write a cute pop tech book.

I guarantee you if people don’t understand a word in their proposals they assume the problem isn’t the author.
3/

Next is “not enough of me.” I understand that I am old and boring and don’t have a constant need to share my lived experience as evidence.

I also notice a trend of trauma voyeurism where women and POC are expected to lay their worst experiences bare for public consumption and evaluation. No fucking thank you.

Of course, where I worked and what I did is interesting as an anecdote or demonstration of first hand expertise. But that’s not what they want is it?
4/

In all of these experiences (four totally different agencies, some of which directly support WOC authors) I have backed off because I notice the same harmful stereotypes of women and POC that I don’t want to be a part of:
- be smart but not too smart.
- don’t be too authoritative, it intimidates others.
- the phoenix from the ashes story, because minorities and especially women are only great if some major trauma happens to them first 5/
- you aren’t a human being, you’re an object for consumption and evaluation
- your degrees and achievements matter for DEI optics but don’t lend you real authority 6/
I struggled with this a lot, and this is why I’m sharing my feelings. There’s nothing wrong with writing a pop culture book on tech or business management, or an academic book; it’s just sad that those of us who don’t want to are pressured out of the boys club and redirected to the more “acceptable” outlets. /end
@ruchowdh I would love to read a book by you.
@kanarinka that means a lot coming from you!
@ruchowdh Seriously, this thread sounds like the perfect preface to the book. I'd read and buy for friends.
@ruchowdh just write the truth and you’re way way way way better than Harari Gladwell et al so no need for those comps!
@ruchowdh there are different details, but I experienced something similar and would be so up for bitching about it with you.

@ruchowdh My suggestion, for what it's wroth, is that you write the book you want to write and consider finding an ally in the business who will help you self-publish, rather than seeking a "publisher."

Killing trees is so 20th century. You have a singular vision. Why not a singular business model?

@ruchowdh I self-publish because of similar issues. The form to fill out includes media appearances and celebrity connections.

They make the narrative. Shackled to spreadsheet thinking.

@ruchowdh Like many others, I want to read this book, the one you want to write. It does feel like the major trade press have a narrow idea of what makes "tech" books sell. I think there are some "academic" publishers who want crossovers (I had good interactions with Yale), they wouldn't push back in the ways you described. Or... find the trade press that's published books you admire, nod and smile when they give this "advice," sign the contract, then write the book exactly as you intend.
@tarleton does that last piece of advice work? I worry that if I do the smile and nod (im very good at it 🙂) they’ll just not put the promotion and effort behind the book. So much of having a book read is simply publisher support
@ruchowdh @tarleton
I have very limited experience. I published two trade books. My next book is an academic/trade crossover coming out in June (The Gutenberg Parenthesis) and I've been quite happy thus far with my interactions (through editing, cover; first marketing meeting in a week).
I just signed for a next book with a trade publishers, Basic, which seems interested in books that cross trade & academic.
I, too, want to read the book you want to write.
@tarleton @jeffjarvis @ruchowdh I got all this feedback too, including “make it a memoir”. Best rejection: “She is a character in [redacted]’s book and we are working with him.” My agent is an extremely direct woman who would say point blank “I don’t know what this means” and make me rewrite it. It was a challenging but ultimately useful experience. A very anecdote-heavy proposal was what did it.
@ruchowdh @jeffjarvis @tarleton I have ultimately put a lot more of my own work and personal experiences into mine and I while I define some complex terms, a lot of the weedy academic stuff gets relegated to footnotes following editor feedback. I also hired a journo to help improve my drafts from a storytelling standpoint. It is a very long and frustrating process.
@ruchowdh I really appreciate & admire your points about not being defined by trauma. I also have a question. I’m not a POC, but as a woman, my life has been deeply impacted by sexism, assault & the fallout (PTSD, etc.). I honestly cannot explain my personal story w/o it & my research story did arise from my personal story even though the research stands on its own. It shouldn’t be required to conform to expected narratives-but how do you even begin to separate yourself from it?
@estellesmith I think that’s fine if you’re comfortable with it. I think a good blueprint would be how indigenous scientists write about their scientific work as it relates to their community’s trauma.
@ruchowdh Self-publish. You’ll do fine with it as you have all those credentials.
@ruchowdh FWIW, I just don't read those books because I'd rather read a book by a domain expert that slightly confuses me, than an easily digested pat simplification from someone who parachuted into someone else's discipline for a year as "research."
@spankminister honestly same. I want to learn.
@ruchowdh this is indeed very frustrating.

@ruchowdh I'm sure this is already on your radar screen, and I also risk projecting here, but... if I were to write a book, I'd first talk to David Weinberger and the MIT Strong Ideas series: https://mitpress.mit.edu/search-result-list/?series=strong-ideas

I love what they're trying to do with substance, and I feel like you could write an amazing book within that format/setup, as long as hybrid open access is OK and you're not counting on much income from the book necessarily. Might be worth a chat with David at least.

Search Result List

MIT Press - Search Result List

MIT Press
@ruchowdh not surprising but deeply frustrating that that's been your proposal experience. have you explored the self publishing route?
(i'm asking from a place of "i might want to follow in similar footsteps to you someday")
@ruchowdh Personally I'm writing the book I want to write, then worrying about the outlet, though I have a few leads, I'll DM you something on LI

@ruchowdh could you do a Kickstarter?

Publish it as an epub to lower costs of distribution?

@ruchowdh I’m going to disagree with the suggestions to self publish. Perhaps as a backup plan if you can’t sell the book but given what you describe and the reactions on this thread I would hope you can find the right agent/publisher.

4 agents/agencies you decided not to work with may seem like a lot of no’s but sounds like the decisions to not work with them was largely yours - which is, ironically perhaps, a really good sign for you - many writers I know struggle to even get an agent’s time

@ruchowdh it sounds to me that you just haven’t, yet, found the right agent (or publisher directly) for the type of book you want to write.

I’d suggest talking with authors you know especially who have written the type of non-fiction book you want (sounds like narrative non-fiction not popular tech or academic nonfiction) about their agents and their publishers. And while a good agent is great if you can talk directly to publishers/editors do that as well.

@ruchowdh I would also love to read your book!!! Please write it!! 🙏

@ruchowdh wow, everything you're saying in this thread resonates with me so much. in so many ways. Especially about the 'be smart but not too smart"

I would love to read a book from you. And if i enjoyed it, I'd buy multiple copies and give them to friends.

@ruchowdh like many of those replying here I agree on the self publishing. I would like to suggest a self funding model like Patreon to both help fund and build a community while you write.
@ruchowdh As an academic librarian, I recognize the value of "telling the story" to show our students that lots of people can do all the things - and we do buy those books. But we primarily need to buy books that explain the content, ideally in ways that aren't the same as the way the textbooks describe it. I find that "inspiration porn" (I love your use of "voyeurism") tends to get relegated to "books for other people" not "books about X". I would buy the book you describe!
@ruchowdh I thought gladwell was pop? But I think The Complete Review is a good guide lol
@ruchowdh I had a long conversation with John O’Duinn, author of “Distributed Teams”, about the mechanics of self-publishing for the next TREC book. If you are inclined in that direction I’d highly recommend talking with him.
@ruchowdh
Don't give up! It sounds like it would be a really interesting book.
@ruchowdh I would buy, promote, and assign anything you write!
@ruchowdh My spouse has published in a variety of ways. Self-published, large publishing house, and a hybrid model that combined the two methods. I think you are right to shy away from the larger publishers, for all the reasons you mentioned. If you would like to write the book you want, write it exactly the way you want to. Then figure out how to distribute it. When my wife went with a large corporate publisher, it was a terrible experience. And despite making the NYT bestseller list briefly (and crossing off that bucket list item) we'll never go that route again. Awful experiences.

@ruchowdh that's... frustrating. I honestly think a lot of these agencies feel they NEED to make these kinds of statements to feel like they're doing something.

It's nowhere near as bad as what you were told, but I've had a similar experience over the last decade of shopping an occasional book proposal. People told me to just keep shopping it, but it just seemed like too much nonsense.

@mmasnick you write thoughtful and nuanced pieces so I unfortunately can see how you’d be in a similar situation. It’s the same problem I have run into with some comms teams (I’ve had amazing ones too) - they react to the market as it is vs how it could be. And/or the people they believe to be market shapers fit a narrow definition.

@ruchowdh during the internet boom years i had a proposal for writing about how to build an even better internet (and world), and was told "the market only wants contrarian anti-internet books."

Then when things went to shit for the internet, I tried again, thinking things had shifted, and was told "no one wants books about a good internet"

@ruchowdh
Write dammit, write!
We need you.
@ruchowdh why not self publish?

@ruchowdh This 🧵 was equal parts illuminating and depressing.

Solidarity with you friend, and best of luck whatever you decide to try in future.

@ruchowdh Write your own book. If they take it, fine. If not, you have written your OWN book, not their narrative.
@ruchowdh Would you be able to self publish? I would love to read the book you write. I'm sure given your experience in the tech world you'd have alot to say. Dont let the gatekeepers stop you.
@ruchowdh you know the novel series The Expanse? In one interview, the authors said everyone told them it wouldn't sell, but the proposed solutions were not really acceptable, so they decided to write the book "for pizza money" (Daniel Abraham's words). Well, it got them a ~ 10 years contract, plus the TV show.
@ruchowdh how about publish one like what Crafting Interpreter has done? I bought the book since I love it so much. It’s so inspiring.

@ruchowdh

Aside your expertise, and your background, then having the experiences of academia, startup, and bigco, etc. made a unique narrative for global audiences.

Go for it R!