Since being laid off from Twitter, a lot of folks have suggested I write a book. It makes sense given my career and experiences, not just Twitter, but in applied responsible AI.

What they don’t know is I’ve been fiddling with a proposal for years and have backed off from four different agencies because of the deeply ingrained stereotypes that exist of what books are expected of someone like me 1/

First, what is “someone like me”? Hyper educated, liberal, woman, minority, child of immigrants, worked in tech, held a management position.

Let’s break down the feedback I hear. First, it’s “accessibility” - people love smart women as long as they don’t sound smart. People love minorities in power as long as we don’t sound too authoritative.

I get feedback that introducing new concepts and using words like “sociotechnical” is not accessible if I’m not writing an academic book (I’m not) 2/

I make it clear in my proposal that the book I’ll spend my time on is more akin to the impact of Kahneman or Gladwell or Dawkins or Harari (even if I don’t nec like all of them as humans). This is where the “hyper educated” part becomes a liability. I don’t have it in me to write a cute pop tech book.

I guarantee you if people don’t understand a word in their proposals they assume the problem isn’t the author.
3/

Next is “not enough of me.” I understand that I am old and boring and don’t have a constant need to share my lived experience as evidence.

I also notice a trend of trauma voyeurism where women and POC are expected to lay their worst experiences bare for public consumption and evaluation. No fucking thank you.

Of course, where I worked and what I did is interesting as an anecdote or demonstration of first hand expertise. But that’s not what they want is it?
4/

In all of these experiences (four totally different agencies, some of which directly support WOC authors) I have backed off because I notice the same harmful stereotypes of women and POC that I don’t want to be a part of:
- be smart but not too smart.
- don’t be too authoritative, it intimidates others.
- the phoenix from the ashes story, because minorities and especially women are only great if some major trauma happens to them first 5/
- you aren’t a human being, you’re an object for consumption and evaluation
- your degrees and achievements matter for DEI optics but don’t lend you real authority 6/
I struggled with this a lot, and this is why I’m sharing my feelings. There’s nothing wrong with writing a pop culture book on tech or business management, or an academic book; it’s just sad that those of us who don’t want to are pressured out of the boys club and redirected to the more “acceptable” outlets. /end
@ruchowdh Like many others, I want to read this book, the one you want to write. It does feel like the major trade press have a narrow idea of what makes "tech" books sell. I think there are some "academic" publishers who want crossovers (I had good interactions with Yale), they wouldn't push back in the ways you described. Or... find the trade press that's published books you admire, nod and smile when they give this "advice," sign the contract, then write the book exactly as you intend.
@tarleton does that last piece of advice work? I worry that if I do the smile and nod (im very good at it 🙂) they’ll just not put the promotion and effort behind the book. So much of having a book read is simply publisher support
@ruchowdh @tarleton
I have very limited experience. I published two trade books. My next book is an academic/trade crossover coming out in June (The Gutenberg Parenthesis) and I've been quite happy thus far with my interactions (through editing, cover; first marketing meeting in a week).
I just signed for a next book with a trade publishers, Basic, which seems interested in books that cross trade & academic.
I, too, want to read the book you want to write.
@tarleton @jeffjarvis @ruchowdh I got all this feedback too, including “make it a memoir”. Best rejection: “She is a character in [redacted]’s book and we are working with him.” My agent is an extremely direct woman who would say point blank “I don’t know what this means” and make me rewrite it. It was a challenging but ultimately useful experience. A very anecdote-heavy proposal was what did it.
@ruchowdh @jeffjarvis @tarleton I have ultimately put a lot more of my own work and personal experiences into mine and I while I define some complex terms, a lot of the weedy academic stuff gets relegated to footnotes following editor feedback. I also hired a journo to help improve my drafts from a storytelling standpoint. It is a very long and frustrating process.